9 pages., In order to facilitate the adoption of Information and Communication Technology (ICT) for accessing agricultural information by smallholders, it is critical to understand their perspectives on the use of ICT. However, few empirical studies have considered how smallholders utilise ICT in Central Vietnam. This research investigates the Central Vietnamese smallholders’ views on the extent of use of ICT for accessing agricultural information. A sample size of 250 smallholders was randomly selected from a total of 687 smallholders in Trieu Phong district, Central Vietnam. A two-section questionnaire was used to gather data. Descriptive and inferential statistics were used to analyse the data. The smallholders used mobile phones, TV and radio networks/broadcasts as the common ICT tools, and these were also effective ICT tools for accessing agricultural information. Lack of knowledge and skills for using applications on mobile phones were the main challenge to the smallholders’ use of ICT. A statistically significant relationship, existing between the extent of mobile phone use and the smallholders’ age (χ = 10.04, p = 0.040), gender (χ = 5.99, p = 0.014) and the type of households (χ = 6.84, p = 0.033), was found. Similarly, there was a statistically significant relationship existing between the extent of radio network/broadcast use and the smallholders’ age (χ = 9.58, p = 0.048) and gender (χ = 4.83, p = 0.028).
The "market, message, means of communication" framework was tested in a case study, "adoption of rootstocks. It involved growing grapes for the wine industry and researchers found it a useful tool for ensuring that information is collected, analyzed, and used to inform extension program design.
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ABSTRACT
Purpose: To identify and understand factors influencing farmers’ decisions to engage with extension activities. To understand farmer segments and how these factors vary in order to develop recommendations for future extension delivery.
Methodology: Qualitative data was obtained through semi-structured interviews with 30 Tasmanian dairy farmers. The Theory of Planned Behaviour (TPB) framework was used to identify and explore factors influencing farmer engagement intentions and behaviour.
Findings: There was a negative effect of social influence on experienced farmers’ intention to re-engage with extension, due to the belief extension activities were targeted to less experienced, younger farmers. Perceived control factors limiting engagement included lack of confidence about existing knowledge, resulting in farmers perceiving extension activities as confronting.
Practical implications: Key factors influencing intention to engage and continued engagement with extension were identified. These findings will inform future design and targeting of extension activities to improve initial and continued engagement. Subsequent recommendations are presented.
Theoretical implications: Previous TPB studies on adoption as an outcome of extension have typically focused on quantifying adoption predictions, rather than exploring how social factors interact and influence intentions and behaviours. This paper demonstrates how the TPB can be qualitatively applied to better understand farmer decision making, in this instance with respect to their initial and continued engagement with extension.
Originality/value: This paper demonstrates how the TPB can provide an evidence-based framework to qualitatively explore farmer intentions and behaviour. This approach has led to new insights into farmer decision making that will inform improvements in future extension development.
21 pgs., CTs (Communications technologies) have revolutionized agricultural information services at every level in the agricultural sector, thus impacting rural development and catalysing poverty alleviation strategies. This has largely been the case with small-scale farmers in rural areas in developing countries where mobile technologies have penetrated more than most other ICT tools. However, in some of the farming environments, mobile phone use is largely driven by agricultural extension workers. This paper seeks to examine the way mobile phones are used for information access in situations where agricultural extension workers are a critical intermediary in the agricultural information services. Interviews were conducted with 10 randomly selected farmers who were part of the Dzindi irrigation scheme. The findings were that from the variety of information available to the farmers the most important source was the extension officer. The extension officer and the radio were indicated to be the most reliable independent sources of information. The other sources, such as the radio, family members, and friends, suppliers of chemicals, books and magazines, were only considered reliable if the information could be verified or vouched for by the extension officer. Increasing the information handling skills of extension officers, training of farmers to use smart features of their phones and promoting the usual face-to-face communication use of conventional methods, which is what usually gives rise to the mediation of mobile phones, were recommended.
USA: Federal Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08928
Notes:
Page 6 in Grace Gallup and Lucinda Crile, Bibliography on Extension Research, November 1943-1948. Library List No. 48. USDA Library, U.S. Department of Agriculture, Washington, D.C. July 1949. Brief summary published by the U.S. Extension Service, Washington, D.C. 1944. 19 pages.
