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2. Adoption Determinants of Agricultural Extension Communication Channels in Emergency and Non-emergency Situations in Ghana
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bawa, Kambersua (author), Abukari, Abdul-Basit Tampuli (author), Awuni, Joseph Agebase (author), and Yildiz, Fatih (author)
- Format:
- Journal article
- Publication Date:
- 2021-01-21
- Published:
- International: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12426
- Journal Title:
- Cogent Food & Agriculture
- Journal Title Details:
- Vol. 7 Issue 1
- Notes:
- 15 pages., The determinants of agricultural extension communication channel usage depend on several factors but have not been explored in the context of emergency (Fall Armyworm outbreak) and non-emergency situations. A multistage purposive sampling technique was used to select 318 farmers, focusing on the districts and the communities with the highest reported cases of fall armyworm infestation. Descriptive statistics and a multivariate probit analysis were used in the analysis of the data. The results showed an increase in the intensity of channels’ usage in the emergency situation. It was also found that fertilizer and improved seeds were the most common extension need. Channels are found to be more complementary in the emergency case. In both situations, some factors explaining the choices of these channels varied, while others agreed. The study recommends multiple channels are made available and that time-consuming channels irrespective of their effectiveness should be avoided by extensionists in emergency situations.
3. Building engagement in Facebook: A case study with Utah State University Extension
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kesler, Kenna R. (author), Hall, Kelsey (author), and Spielmaker, Debra (author)
- Format:
- Journal article
- Publication Date:
- 2021-02
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12104
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- Vol. 105, Issue 1
- Notes:
- 24 pgs., In order to stay relevant in an online world, Extension must properly use social networking platforms to effectively reach diverse audiences regarding agricultural and natural resource issues. However, few studies have focused on how Extension uses Facebook to effectively accomplish its goal. This study’s purpose was to explore how Utah State University Extension Sustainability uses Facebook to engage followers. The researchers conducted a quantitative content analysis of 504 messages posted to the USU Extension Sustainability Facebook page. Graphics and links were the most common post characteristics used by the organization. Text-only posts and posts containing videos were utilized the least. Food was the most common area of sustainability discussed on the page. Posts containing videos, shared content, or that tagged other Facebook pages in messages experienced statistically significantly higher user engagement than posts without those characteristics. Posts containing hashtags experienced statistically significantly lower engagement. Neutral sentiment appeared in the majority of posts. Additionally, information seeking was the most dominant communicative function among the posts. Neither the type of sentiment nor communicative functions were significantly connected to engagement. Future research should determine changes in knowledge, attitudes, intentions, and behavior as a result of exposure to, and engagement with, the Facebook page. Additionally, a qualitative study determining consumers’ attitudes toward Facebook content can provide a deeper understanding of the audience’s thought processes and content preferences. Page administrators should craft engaging content that builds community among followers.
4. Cooperative extension can better frame its value by emphasizing policy relationships
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gupta, Clare (author), Campbell, David (author), and Cole-Weiss, Alexandra (author)
- Format:
- Online journal article
- Publication Date:
- 2019-02-01
- Published:
- USA: University of California
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10387
- Journal Title:
- California Agriculture
- Journal Title Details:
- 73(1) : 11-18
- Notes:
- 13 pages., Via online journal., Based on research-to-policy narratives provided by UC Cooperative Extension (UCCE) academics, we argue that current, effective Cooperative Extension (Extension) practices support a broader, more convincing account of Extension's public value than its leaders often articulate. This proposed account incorporates the familiar Extension narrative in which technical expertise and objectivity are emphasized. It also incorporates the insight, derived from our data, that Extension can achieve its greatest relevance in policy circles when it weaves together its ability to provide trustworthy technical knowledge with its capacity to influence policy dialogue, debate and practice across multiple settings and over the long term. In a policy world often marked by short-term thinking and polarization, Extension's ability to foster deliberative, context-sensitive and future-oriented policymaking is a critical contribution to society. Interview data reveals three approaches to effective policy-oriented relationship building: community-government partnership building; stakeholder-oriented experimental research; and community empowerment. Understanding these approaches can help reframe the story that we in the Extension system tell ourselves and the public about the public value we create.
5. Extension in a changing rural landscape -- a review of agriculture development extension in Victoria
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Orlando, Yvonne (author)
- Format:
- Conference paper
- Publication Date:
- 2006-03-06
- Published:
- Australia
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 150 Document Number: C24317
- Notes:
- 11 p. Paper presented at the Australasia Pacific Extension Network in Beechworth, Victoria, Australia, March 6-8, 2006
6. Integrated Decision Rules as Farm-Management Tools in Smallholder Agriculture in Malawi
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Dorward, A. (author)
- Format:
- Journal article
- Publication Date:
- 1991-05
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26379
- Journal Title:
- Journal of Agricultural Economics
- Journal Title Details:
- 42(2): 146-160
- Notes:
- 15 p.
7. Perspectives on communicating 21st-Century agricultural innovations to Nigerian rural farmers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ejem, Agwu Agwu (author), Aremu, Charity (author), Ajakaiye, Olanrewaju O.P (author), Ben-Enukora, Charity (author), Akerele-Popoola, Oluwakemi E. (author), Ibiwoye, Tope Israel (author), and Olaniran, Abiola Folakemi (author)
- Format:
- Journal article
- Publication Date:
- 2023-01-19
- Published:
- Netherlands: Elsevier B.V.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12819
- Journal Title:
- Journal of Agriculture and Food Research
- Journal Title Details:
- Vol. 11
- Notes:
- 8 pages, This perspective paper reviews the existing research directions on agricultural extension programmes in Nigeria and highlights how they are incapable of diffusing enough knowledge to facilitate the adoption of 21st-century agricultural innovations and enhance sustainable practices among rural farmers. A key idea of this paper is to suggest a new direction of research that is oriented towards the quality, skills, and strategies of effective and efficient communication that the extension agents possess, and a two-way communication delivery, and accentuate how it is a panacea for effective diffusion of knowledge and adoption of agricultural innovations among rural farmers. The methodology was to review and compare bodies of literature from countries with the best agricultural extension and rural advisory services, particularly some countries in Asia, and show how insights from those countries can inform a new research direction in effectively communicating agricultural innovations to Nigerian rural farmers. Drawing on experiences from those countries, it was confirmed that Nigeria's extension system is not effective and efficient in communicating innovations in global agricultural practices to farmers in the rural areas, and research efforts in extension services in the country are still fixated on the role of extension agents as teachers to farmer-pupils and one-way communication delivery from research through extension to farmers, and the availability and ability to use communication channels. Based on the current challenges in farming and agriculture at large, there is a need to rethink the concept of extension in Nigeria, emphasize training of agents, acquisition of communication skills and adoption of a two-way communication delivery that recognises farmers as autonomous agents and co-designers of agricultural innovations and not just passive receivers. The value of this paper is that it is arguably the first attempt to chart a new perspective and communication delivery methods for research and practice in agricultural extension programmes in Nigeria.
8. Social Network Analysis for efficient delivery of Agricultural Extension Services
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Tripathi, Rohit (author) and Devi, Kalyanee (author)
- Format:
- Conference paper
- Publication Date:
- 2020-01-01
- Published:
- International: IEEE
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12217
- Journal Title:
- 2020 11th International Conference on Computing, Communication and Networking Technologies (ICCCNT)
- Journal Title Details:
- 2020
- Notes:
- Social Networks like Facebook, Twitter, YouTube and WhatsApp are now becoming very popular tools that are used for sharing the latest and important farming based information in different part of India. These tools are now widely used by Agricultural Extension and Advisory services to interact with the farmers for exchanging agricultural related information in India. The most influential farmers in a network can disseminate the information to the less central farmers of the network. The extension functionaries that promote the agricultural innovation will share the information with the most central members which in turn will share it with maximum number of the members of a social network. Social Network Analysis (SNA) acts as an efficient analytical tool that helps us to understand the relationship between farmer stakeholders and the importance of a farmer's position in the entire network. In this paper, a structural analysis of the Social Network is performed over two datasets, namely, Facebook-like dataset and Twitter Lists dataset. Here, we have studied the importance of individual nodes in the network through various centrality measures. SNA properties like centralities are used to represent the most central nodes that can act as a good influence spreader in the network. In this paper, initially the k-core decomposition method is used to find a set of influential nodes among all the nodes in the network. It is done to reduce the computational time. Our simulation shows that the nodes with higher Page Rank centrality can activate more members in a network as compared to other centrality measures. For Information diffusion, we have used Linear Threshold (LT) Model to understand the influence spread of the central farmers in the network.
9. Talking Plants: Examining the Role of Podcasts in Communicating Plant Pathology Knowledge
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lim, Melissa (author) and Swenson, Rebecca (author)
- Format:
- Journal article
- Publication Date:
- 2021-05
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12198
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- Volume 105 - Issue 2
- Notes:
- 27 pages, Extension programs must constantly evaluate communication plans and platforms to determine if they are worth the investment of time, money, and resources. Podcasts are growing in popularity as a communication platform for education and entertainment. With the VARK model of learning styles and core plant pathology concepts as a guide, researchers evaluated the prevalence and type of plant pathology information in podcasts to better understand how podcasts could benefit Extension plant pathology programs. Using keywords related to plant pathology, researchers searched popular mobile podcast listening applications and evaluated relevant podcast episodes using content analysis methods. Results indicated few podcast shows discuss plant pathology topics. The podcast shows identified, however, covered eight fundamental units of plant pathology knowledge: basics of plant pathology, plant pathology techniques, biology of plant diseases, biology of plant pathogens, management of plant diseases, influence of the environment, other causes of plant disease symptoms, and importance of fungi. Results suggested that podcasts can effectively communicate different types of plant pathology information to audiences. Plant pathology Extension programs can utilize the findings of this study to create new plant pathology podcasts that meet the changing needs of plant pathology Extension clientele. It is worthwhile to further explore the use of podcasts in plant pathology Extension programs.
10. Tried and true or just plain tired?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hannah, Rosie (author), Whiting, John (author), and Downey, Mark (author)
- Format:
- Conference paper
- Publication Date:
- 2006-03-06
- Published:
- Australia
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 150 Document Number: C24284
- Notes:
- 10 p. Paper presented at the Australasia Pacific Extension Network in Beechworth, Victoria, Australia, March 6-8, 2006