Sharing the importance of agriculture, agricultural education, and programmatic efforts through Extension is vital to ensuring policy makers and the general public understand the need for supporting the overall agricultural industry. However, communicatingsuch importance can be challenging without accurate, evidence-based language to describe what makes agricultural initiatives unique and effective. Furthermore, having knowledge of the unique strengths of Extension builds a foundation of resources agricultural staff can use in problem-solving, communication, and education techniques. A Delphi study was conducted to research the unique strengths of University of GeorgiaExtension in an effort to better educate and communicate with local and state stakeholders. Findings resulted in 11 strengths that gained 100% agreement from research respondents. Six thematic categories covering all agreed-upon strengths document strengths in an explicit way that can also help with internal communication and education effortswithin the Extension organization.
9 pages., Extension plays an essential role in serving local communities. How it can support farmers during the pandemic is a novel phenomenon that necessitates careful analysis. Drawing from a survey responded by 313 farmers across Hawai'i in late April 2020, this study assesses how farmers feel Extension can support them best during the pandemic. Farmers identified five areas of needs: community engagement and networking, information sharing and education, funding, research, and local sustainability. Discussion regarding the role of Extension support during the pandemic is offered.
12 pages., The study reported on in this paper investigated smallholder farmers’ access to extension services. The study sought to distinguish the varying degrees of access to services of smallholder farmers engaged in different production systems, that is, home gardening, field cropping, and livestock production. The study was conducted in Raymond Mhlaba Local Municipality in the Eastern Cape, specifically in two communities, namely Ngcabasa and Phathikhala villages. Research activities included a survey of 100 farmers as well as focus group discussions. Employing logistic regression analysis, the study aimed to understand what influences whether or not a smallholder farmer accesses extension. The study also used various types of comparative statistics (T-test) to assess the implications of access to extension support, for instance for production and farm income. The main findings of the study were that 68% of the farming households interviewed in Ngcabasa and 71% of those in Phathikhala had access to extension services. Farmers who had access to extension had more farm income in both enterprises compared to those who had no access to extension services. From the regression analysis, farmers who were more likely to receive extension support appeared to be those who were older, those with less education, and those farming with livestock.
17 pages, The creation of commercialization opportunities for smallholder farmers has taken primacy on the development agenda of many developing countries. Invariably, most of the smallholders are less productive than commercial farmers and continue to lag in commercialization. Apart from the various multifaceted challenges which smallholder farmers face, limited access to extension services stands as the underlying constraint to their sustainability. Across Africa and Asia, public extension is envisioned as a fundamental part of the process of transforming smallholder farmers because it is their major source of agricultural information. Extension continues to be deployed using different approaches which are evolving. For many decades, various authors have reported the importance of the approaches that effectively revitalize extension systems and have attempted to fit them into various typologies. However, there is a widespread concern over the inefficiency of these extension approaches in driving the sustainability of smallholder farming agenda. Further, most of the approaches that attempted to revolutionize extension have been developed and brought into the field in rapid succession, but with little or no impact at the farmer level. This paper explores the theory and application of agricultural extension approaches and argues the potential of transforming them using digital technologies. The adoption of information and communication technologies (ICTs) such as mobile phones and the internet which are envisaged to revolutionize existing extension systems and contribute towards the sustainability of smallholder farming systems is recommended
United States: Virginia Tech University, Blacksburg, Virginia.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12519
Notes:
4 pages., Sasakawa Africa Association shares their approach to strengthening the resilience of food systems in Africa through innovative approaches using information and communication technologies.
he Sasakawa Africa Association (SAA) was established in 1986 by Ryoichi Sasakawa, the first chairman of the Nippon Foundation; Dr. Norman Borlaug, Nobel Peace Prize Laureate and father of the Green Revolution; and former US President, Jimmy Carter; in response to the famine in the Horn of Africa in the 1980s.
Since then, SAA has strengthened agricultural extension services in 16 countries in Africa. Currently, we have offices in Ethiopia, Mali, Nigeria and Uganda, where we focus on field activities and human resource development at universities and other educational institutions. We also implement human resource development projects in Benin, Burkina Faso, Ghana, Malawi, Mozambique, Sierra Leone, and Tanzania.
12 pages., Purpose
Pervasive use of poor quality seed remains an important reason for low yields throughout the developing world. We explore ways to increase the quality of the local stock of seed tubers among a sample of Ugandan potato farmers.
Design/methodology/approach: Using videos, we provide agricultural extension information on (i) how to select the best seed tubers and (ii) how to properly handle and store seed tubers until the next planting season. The relative effectiveness of the information interventions is tested using an individually randomized controlled trial where we model spillovers using a randomization-based framework for estimating causal effects under interference between units.
Findings: Especially the video on seed selection translated into increased awareness and adoption of recommended practices, increased probability of using improved inputs, as well as higher consumption.
Practical implications: Interventions aimed at improving seed quality are important in the absence of access to high-quality seed. Video messages are becoming increasingly useful as a complementary tool in agricultural extension.
Theoretical implications: Randomization-based inference can be used to take into account spillover effects in the analysis rather than the design phase of an experiment.
Originality/value: This is the first study to address seed quality of potato tubers in a real-world setting using videos.
24 pgs., In order to stay relevant in an online world, Extension must properly use social networking platforms to effectively reach diverse audiences regarding agricultural and natural resource issues. However, few studies have focused on how Extension uses Facebook to effectively accomplish its goal. This study’s purpose was to explore how Utah State University Extension Sustainability uses Facebook to engage followers. The researchers conducted a quantitative content analysis of 504 messages posted to the USU Extension Sustainability Facebook page. Graphics and links were the most common post characteristics used by the organization. Text-only posts and posts containing videos were utilized the least. Food was the most common area of sustainability discussed on the page. Posts containing videos, shared content, or that tagged other Facebook pages in messages experienced statistically significantly higher user engagement than posts without those characteristics. Posts containing hashtags experienced statistically significantly lower engagement. Neutral sentiment appeared in the majority of posts. Additionally, information seeking was the most dominant communicative function among the posts. Neither the type of sentiment nor communicative functions were significantly connected to engagement. Future research should determine changes in knowledge, attitudes, intentions, and behavior as a result of exposure to, and engagement with, the Facebook page. Additionally, a qualitative study determining consumers’ attitudes toward Facebook content can provide a deeper understanding of the audience’s thought processes and content preferences. Page administrators should craft engaging content that builds community among followers.
18 pages, Assessing farmers’ satisfaction with the quality of agricultural-extension services is essential for developing extension programs that comply with farmers’ needs and agroecological conditions. This study aimed to determine factors influencing farmers’ satisfaction with extension services. Data were collected through a questionnaire from a random sample of 393 farmers in the Kafr El Sheikh governorate. Farmers assessed the quality of extension services by five main indicators: (1) availability, (2) accessibility, (3) diversity, (4) relevance, and (5) effectiveness. Descriptive statistics and a logistic-regression model were used to analyze the data. Results showed that farmers had lowly participated in the provided extension services. The accessibility of services was ranked first with regard to satisfaction, while diversity of services was the lowest-ranked quality attribute. Results also revealed that factors significantly influencing farmers’ satisfaction included farm size, diversity of farming activities, annual income, and participation in extension services. Results provide practical implications for policy makers to support smallholder farmers by providing high-quality extension programs.
5 pages, Resiliency to weather extremes is already a part of farming in the North Plains, but now climate change is adding new uncertainties. Engaging farmers on this often controversial topic can be challenging given the wide range of beliefs farmers hold about climate change. Scenario planning provides a framework for Extension and agricultural system stakeholders to come together using the latest climate science to discover robust adaptive management options, prioritize Extension programming needs, and provide an open forum for starting the discussion.
17 pages, via online journal, In disaster crises, communication among stakeholders and response organizations are important. In Florida, the role of the County Extension Director (CED) is threefold – educational programming, leadership of a county extension program, and county office administrative responsibilities. However, their primary role in disaster emergencies is to facilitate collaborations with state and federal partners. During Hurricane Irma in 2017, UF/IFAS CEDs assisted in response efforts. However, communication efforts can become challenging in such chaotic and stressful situations. This research explored communication challenges among CEDs, clients, and statewide partners in hurricane events. Insights into the communication role of CEDs could enhance UF/IFAS Extension’s communication plan for effective information dissemination post-disaster. The Uses and Gratifications Theory guided this qualitative study. Interviews occurred with nine CEDs from various counties across Florida. Results showed CEDs used numerous communication channels to connect with clients, staff, and statewide partners, mainly for the purposes of information dissemination. The main reasons for selecting these communication channels depended on its accessibility, reliability, and whether it was a usual form of communication. Some participants were unaware of available resources which resulted in duplicate efforts. Thus, they required additional information from statewide partners. Some participants also had difficulty connecting clients with people who could assist them with insurance information and aid. As such, this study recommended a central communication system to avoid redundant efforts, strengthening relationships with disaster agencies to promote information-sharing and avoid miscommunication, and developing a list of resources and contacts for CEDs’ first engagement in disaster response.
