Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03129
Notes:
Accompanied by a follow-up report and research proposal of May 15, 1972 (6 pages)that identifies research questions for Extension, relative to communicating with minority groups., Unpublished report, Office of Agricultural Communications, College of Agriculture, University of Illinois, Urbana. 7 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D04635
Notes:
Table of Contents and Summary, James F. Evans Collection; Cited Reference, Melbourne, Australia: School of Agriculture and Forestry, University of Melbourne
Morera, Maria C. (author), Monaghan Paul F. (author), Tovar-Aguilar, J. Antonio (author), Galindo-Gonzalez, Sebastian (author), Roka, Fritz M. (author), and Asuaje, Cesar (author)
Format:
Journal article
Publication Date:
2014
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D05990
Hibbs, Amber Campbell (author), Kahl, Daniel (author), PytlikZillig, Lisa (author), Champion, Ben (author), Abdel-Monem, Tarik (author), Steffensmeier, Timothy (author), Rice, Charles W. (author), and Hubbard, Kenneth (author)
Format:
Journal article
Publication Date:
2014-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06056
Williams, Brian R. (author), Raper, Kellie Curry (author), DeVuyst, Eric A. (author), Peel, Derrell (author), Lalman, David (author), Richards, Chris (author), and Doye, Damona (author)
Format:
Journal article
Publication Date:
2013-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06068
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D06769
Notes:
Presentation at the North Central Region Program Leaders meeting, Cooperative Extension Service, September 17-19, 1975. 8 pages., Introduces some new and changed notions about human communication, as related to Extension programming.
USA: Extension Service, Kansas State University, Manhattan
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 193 Document Number: D07240
Notes:
Hal R. Taylor Collection, 12 pages., Based on resources from the Communication Training Program of the National Project in Agricultural Communications (NPAC), East Lansing.
Saito, Katrine A. (author) and Spurling, Daphne (author)
Format:
Journal article
Publication Date:
1993
Published:
International: International Program for Agricultural Knowledge Systems (INTERPAKS), Office of International Agriculture, University of Illinois, Urbana-Champaign.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07291
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08082
Notes:
John L. Woods Collection, RB #358. Development Training and Communication Planning, UNDP Asia and Pacific Programme, Bangkok, Thailand. 11 pages with accompanying charts.
Kadiyala, Suneetha (author), Morgan, Emily H. (author), Cyriac, Shruthi (author), Margolies, Amy (author), Roopnaraine, Terry (author), and Department of Population Health, Faculty of Epidemiology and Population Health, London School of Hygiene and Tropical Medicine, London, United Kingdom
Leverhulme Centre for Integrative Research on Agriculture and Health (LCIRAH), London, United Kingdom
Division of Nutritional Sciences, Cornell University, Ithaca, New York, United States of America
St. Johns Research Institute, Bengaluru, Karnataka, India
Department of International Health, Bloomberg School of Public Health, Johns Hopkins University, Baltimore, Maryland, United States of America
Independent consultant, Brasilia, DF, Brazil
Format:
Journal article
Publication Date:
2016-10-13
Published:
India: Public Library of Science
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08245
Pages 31-32 in Extension Circular 534, Review of Extension Research, January through December 1960, U.S. Department of Agriculture, Washington, D.C. Summary of thesis research for master of science in home demonstration methods, University of Tennessee, Knoxville. 1959. 67 pages.
Pages 34-35 in Extension Circular 534, Review of Extension Research, January through December 1960, U.S. Department of Agriculture, Washington, D.C. Summary of thesis research for master of science in cooperative extension education, University of Wisconsin, Madison. 1960. 99 pages.
Pages 56-58 in Extension Circular 534, Review of Extension Research, January through December 1960, U.S. Department of Agriculture, Washington, D.C. Summary of thesis research for master of science in cooperative extension administration, University of Wisconsin, Madison. 1959. 123 pages.
Pages 59-61 in Extension Circular 534, Review of Extension Research, January through December 1960, U.S. Department of Agriculture, Washington, D.C. Summary of dissertation research for doctor of philosophy in extension education, Cornell University, Ithaca, New York. 1960. 278 pages.
Pages 62-63 in Extension Circular 541, Review of Extension Research, January through December 1961, U.S. Department of Agriculture, Washington, D.C. Summary of masters report for the master of science in agricultural education, Oklahoma State University, Stillwater. 1961. 83 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08616
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of an essay for the master of science in education, Cornell University, Ithaca. 43 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08633
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of thesis for the master of science degree, Cornell University, Ithaca. 57 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08634
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of research report. Missouri Agricultural Experiment Station, Columbia. Bulletin 668. 20 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08637
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of thesis research for the master of science degree, Prairie View Agr. and Mech. College, Prairie View, Texas. 65 pages.
USA: SEA-Extension, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08732
Notes:
James F. Evans Collection, Three listings - one dated August 1979 and two dated December 1979. Documents deal with communications, teaching/informing methods and training/staff development.22 pages combined.
USA: Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08892
Notes:
Summary on pages 17-18 in Lucinda Crile, Review of Extension Research - January to December 1953, Extension Service Circular 493, January 1954. Involves a Master of Education thesis, Colorado Agricultural and Mechanical College, Fort Collins. 1952. 73 pages.
USA: Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08893
Notes:
Pages 23-25 in Lucinda Crile, Review of Extension Research - January to December 1953, Extension Service Circular 493, January 1954. Summary of the author's Master of Science thesis, Iowa State College, Ames. 1953. 236 pages.
USA: Federal Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08921
Notes:
Page 11 in Lucinda Crile, Review of Extension Studies - January to June 1950, Extension Service Circular 470, U.S. Department of Agriculture, Washington, D.C. July 1950. Summary of findings from analytic studies of four phases of extension work in Colorado, Colorado Agriculture College Extension, Fort Collins. 1950. 12 pages., Includes analysis of changes in older youth activities by agricultural and home Extension workers during that period.
USA: Federal Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08922
Notes:
Pages 15-17 in Lucinda Crile, Review of Extension Studies - July to December 1949, Extension Service Circular 464, U.S. Department of Agriculture, Washington, D.C. Abstract of author's PhD thesis, University of Chicago. January 1950. Abstract published by the Division of Extension Education, Cornell University, Ithaca, New York. 1948. 9 pages.
USA: Federal Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08923
Notes:
Page 11 in Lucinda Crile, Review of Extension Studies - January to June 1949, Extension Service Circular 460, U.S. Department of Agriculture, Washington, D.C. July 1948. Digest of author's master's thesis, Iowa State University, Ames. Published by the Extension Service, North Carolina Agriculture College, Raleigh. 1948. 2 pages.
USA: Federal Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08928
Notes:
Page 6 in Grace Gallup and Lucinda Crile, Bibliography on Extension Research, November 1943-1948. Library List No. 48. USDA Library, U.S. Department of Agriculture, Washington, D.C. July 1949. Brief summary published by the U.S. Extension Service, Washington, D.C. 1944. 19 pages.
USA: Federal Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08942
Notes:
Page 10 in Grace Gallup and Lucinda Crile, Bibliography on Extension Research, November 1943-1948. Library List No. 48. USDA Library, U.S. Department of Agriculture, Washington, D.C. U.S. Brief description of a study by the U.S. Extension Service. 1944. 11 pages.
USA: Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08963
Notes:
Page 23 in Lucinda Crile, Findings from studies of bulletins, news stories, and circular letters. Extension Service Circular 488. Revision of Extension Service Circular 461, which it supersedes. May 1953. 24 pages. Summary of Extension Service Circular 151, U.S. Extension Service, U.S. Department of Agriculture, Washington, D.C. 1931. 17 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: KerryByrnes3 Document Number: D09176
Notes:
Kerry J. Byrnes Collection, Title in Spanish: "De cafetera a cafetería:" hacia un modelo alternativo para del programa de extensión de anacafe para pequeños caficultores.
LAC TECH
Stearns, Stacey (author / University of Connecticut)
Format:
Presentation
Publication Date:
2018-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09901
Notes:
Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 18 pages.
Simumba, Davy (author) and Koopman, Martine (author)
Format:
Brief
Publication Date:
2011-01
Published:
The Netherlands: International Institute for Communication and Development (IICD)
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D10109
Notes:
5 pages., Via website., This project learning brief describes the lessons learned from the INFORNET (Development of an Effective Information Flow Network) project carried out by the Zambia Agriculture Research Institute (ZARI) with support from IICD. ICT was used to improve access to the knowledge generated by agricultural researchers and transmitted to farmers by extension workers. Improved research-extension linkages, as well as enhanced communication among researchers in different regions, were central to ZARI's INFORNET project.
5 pages., via online journal, The growth of community gardens has created new opportunities for urban Extension personnel at a time when staffing resources continue to decline. To serve the integrated pest management (IPM) needs of community gardening populations, Extension educators in two urban counties developed an on-site program involving a demonstration kit and planning protocol that Extension educators, program staff, and master gardener volunteers can use to teach IPM. The program provides practical, research-based information to community gardeners, allows Extension to maintain a presence in urban centers, and provides outreach to audiences who may not have used Extension resources historically.
17 pages, via online journal, Translator disclaimer
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ABSTRACT
Purpose: To identify and understand factors influencing farmers’ decisions to engage with extension activities. To understand farmer segments and how these factors vary in order to develop recommendations for future extension delivery.
Methodology: Qualitative data was obtained through semi-structured interviews with 30 Tasmanian dairy farmers. The Theory of Planned Behaviour (TPB) framework was used to identify and explore factors influencing farmer engagement intentions and behaviour.
Findings: There was a negative effect of social influence on experienced farmers’ intention to re-engage with extension, due to the belief extension activities were targeted to less experienced, younger farmers. Perceived control factors limiting engagement included lack of confidence about existing knowledge, resulting in farmers perceiving extension activities as confronting.
Practical implications: Key factors influencing intention to engage and continued engagement with extension were identified. These findings will inform future design and targeting of extension activities to improve initial and continued engagement. Subsequent recommendations are presented.
Theoretical implications: Previous TPB studies on adoption as an outcome of extension have typically focused on quantifying adoption predictions, rather than exploring how social factors interact and influence intentions and behaviours. This paper demonstrates how the TPB can be qualitatively applied to better understand farmer decision making, in this instance with respect to their initial and continued engagement with extension.
Originality/value: This paper demonstrates how the TPB can provide an evidence-based framework to qualitatively explore farmer intentions and behaviour. This approach has led to new insights into farmer decision making that will inform improvements in future extension development.
9 pages., Article # 1RIB4, Via online journal., Food hubs represent a business model through which farmers can collectively market product to access new supply chains and buyers can efficiently access locally sourced foods. Many farmer marketing cooperatives fit within the food hub definition and have existed for decades. Accordingly, much can be learned from them to support food hub business planning efforts. We developed and synthesized case studies of three successful cooperatives in order to match key food hub operational challenges with recommended best management practices. Such information is useful for Extension education efforts supporting the development of economically viable food hub businesses.
9 pages., Article # 1RIB10, Via online journal., Millennials have different investing knowledge and behaviors than generations in the past. Moreover, as compared to baby boomers, millennials have more debt and less wealth to invest. We used current literature and information collected from Extension educators to explore the values, investing behaviors, learning styles, and loyalty attitudes of millennials. We also examined and evaluated investment resources that had been created or adapted by four Extension faculty members across the nation. A proposed framework with suggestions for future research is provided.
6 pages., Article # 1IAW7, Via online journal., A 6-hr train-the-trainer workshop focused on introducing the concept that insects may play a significant role in food security as the world population is projected to exceed 9 billion people by the mid 21st century. Workshop topics including cultural, nutritional, culinary, and commercial aspects surrounding edible insects were presented and packaged into a formal curriculum for later use by the participants. A 12-item sensory evaluation of insect-fortified foods provided participants a tangible experience with product palatability. By the end of the workshop, participants had increased various dimensions of their knowledge about edible insects and reported a generally positive perception toward insect-based foods.
12 pages., Via online journal., Rural Resources Centers (RRCs) managed by community-based organisations, where farmers come together for training and demonstration, have been an innovative extension approach in Cameroon since 2006. This paper describes information flow in RRCs and farmers’ assessment of RRCs as information sources. All the RRCs in Cameroon were studied and 29 group interviews, involving 118 producers and 7 individual interviews with RRC managers, were performed. RRCs share information with several stakeholders including farmers, research institutions, and educational and religious institutions; and interpersonal channels are commonly used. Farmers and agricultural extension workers are the most important sources of information for RRCs. Farmers rank RRCs as their second best sources of information after fellow farmers. On average, each year, RRCs organise at least 40 training sessions for about 1777 participants. The themes are mainly agroforestry (29%), marketing (20%), group dynamics (20%) and post-harvest techniques (11%). The issue of funding the activities of the RRCs needs to be addressed, they need to be better structured, and their human resources increased and strengthened.
pgs. 1-17; Article 3, Via online journal., Audience analysis is a critical skill to forge relationships and develop effective communications. Programs provided by the Cooperative Extension Service must be aware of external and internal audiences to provide relevant information and evoke impacts. Berlo’s (1960) Source-Message-Channel-Receiver Model of Communications guided this formative evaluation of Extension staff, and horse 4-H club volunteer leaders (program facilitators) to expose internal communication tendencies in Arkansas. Findings identified that program facilitators seek horse-related information from a variety of sources, most frequently relying on personal connections and least frequently seeking Extension sources. Program facilitators share a variety of messages and most frequently relay information about deadlines to club members. Messages about recruitment and fundraising were shared least often. Program facilitators described utilizing a variety of personal and electronic channels to share messages with the greatest frequency for in-person communications. Incoming channels were less diverse than outgoing channels and primarily featured email, which program facilitators preferred. Program facilitators are primarily female, aged in their thirties, described lifetime involvement with 4-H and the horse industry, and most frequently reported having less than five years’ experience in their current position. The ground-level perspective of facilitators’ demographics and communication tendencies was evident in results of this study. In application, practitioners must continue to actively seek relationships with audiences, remain cognizant of communication factors, and provide accurate messaging through preferred channels.
Brubaker, McKayla (author), Settle, Quisto (author), Downey, Laura (author), Hardman, Alisha (author), and Oklahoma State University
Mississippi State University
Format:
Journal article
Publication Date:
2019
Published:
United States: New Prairie Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10246
19 pages., Via online journal., Mississippi residents were surveyed to determine their perceptions surrounding the The Food Factor brand. The Food Factor is a weekly Extension mass media program that communicates research-based information about food, nutrition, diet, and healthy lifestyles. A researcher-developed survey instrument was used to collect information using Qualtrics. The sample consisted of a representative sample of 404 Mississippi residents over the age of 18. Nonprobability quota sampling was used to examine population segments related to sex, Hispanic vs. non-Hispanic populations, and other racial demographic segments. The respondents were asked about their use and awareness of The Food Factor, where they were split into viewer and non-viewer categories. Viewers were asked about their viewing frequency, perceptions and skills learned related to watching The Food Factor, and their nutrition-related behaviors. Non-viewers were also asked about their perceptions of The Food Factor between branded and non-branded The Food Factor episodes. This study found the The Food Factor brand lacked brand recognition and recall. However, the respondents had a slightly positive perception of the brand. Overall, this study could not conclude that branding of the episodes was making a difference in non-viewers’ perceptions, despite the fact that many previous studies have identified branding as an important strategy in social marketing. Recommendations include a consistent and increased use of the brand, such as subtitles or logos, and future research on the use of branding in social marketing program, social marketing in Extension, and the role of branding in mass media programs.
4 pages., Via online journal., Transformation process to Audience-centered Communication Theory is introduced, as well as the basic idea of the theory in China. It is believed that using Audience-centered Communication theory can help to consolidate the theoretical basis of participatory agricultural extension. The communication essence of agricultural extension activity is studied, which is spreaders send information to farmers; then, farmers filter and process the information, transform it into their own experiences and feed back on time. Internet logical relationship between audience-centered communication and participatory agricultural extension is studied. Effects of Audience-centered Communication Theory on participatory agricultural extension are analyzed. One is that the Audience-centered Communication Theory defines the guidance and implementation basis of agricultural extension activities; the other is that bringing Audience-centered Communication Theory into agricultural extension research can help to expend the agricultural extension. Several enlightenments of the theory to participatory agricultural extension are obtained. Firstly, take audience as the orientation and focus on the needs of the audience. Secondly, advocate the participatory approach of process; and emphasize the importance of internal audience participation. Thirdly, establish two-way interaction mechanism; and make the promoters understand the implementation and performance status on time.
