Abbott, Eric A. (author / Greenlee School of Journalism and Communication) and Iowa State University
Format:
Paper
Publication Date:
2004-06-20
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: C21022
Notes:
Paper presented to Research Special Interest Group, Association for Communication Excellence, for presentation at its international meeting, Lake Tahoe, Nevada, June 20-24. Paul Yarbrough, emeritus professor, Cornell University, contributed to the design of the study., 16 p., A total of 226 Iowa farm households with computers were surveyed in 2001 about their use of the Internet for both farm and non-farm uses. Of the 111 farmers (49%) that responded, 87 (78%) used the Internet. Results showed heavy Internet use by multiple household members (farmer, spouse and children), especially for information-seeking and email activities. Use of the Internet for transactions was limited. Farmers were more likely to seek farm decision information, whereas children were more likely to play games and use the Internet for school activities. Spouses used the Internet mostly for email. Farmers now regard the Internet as an essential tool for gathering information they couldn't find elsewhere. Implications for communicators are that the Internet should now be part of the information plan for all communicators serving rural farm audiences, both for farm and non-farm information. Extension and other trusted sources should spend more time guiding clients to trustworthy sites for information.
This paper describes the rationale for a change from conventional extension towards participatory innovation development and extension. The "Conservation Tillage Project" and the "Food Security Project" developed such an approach and have embarked on institutionalisation of this approach into the agricultural extension service in Masvingo Province in Zimbabwe. Dialogue with farmers, farmer experimentation and the strengthening ofself-organisational capacities of rural communities are the major elements to improve development and spreading of innovations, thus the efficiency of extension. The new approach requires a role change of agricultural extension workers from teacher to facilitator as well as appropriate methods and tools. Elements of "Training for Transformation" and Participatory Rural Appraisal(PRA) were tested and developed and were found to be effective tools. The strategy to institutionalise participatory extension is based on joining efforts and networking with other organisations, a campaign to familiarise institutional staff and a training and follow-up programme for staff in the framework of organisational development. The experiences show that the attitudinal change required to implement participatory approaches is highly depended on personalities. To have an impact on the change of attitudes a continuous medium-term training process with a close follow-up is required. The paper concludes that institutionalisation of participatory approaches into hierarchically structured organisations is a highly complex intervention. In order to besuccessful, major changes in planning, implementation and monitoring and evaluation procedures are required. Changes of that nature require a process of at least 5 to 10 years and high commitment on the side of institutional staff on all levels and donors as well.
In an issue located in a chronological file entitled "INTERPAKS - Newsletter" from the International Programs records of the Agricultural Communications Program, University of Illinois., From the International Programs records of the Agricultural Communications Program, University of Illinois, Urbana-Champaign., Author introduces reasons why top-down management and decision making generally results in ineffective extension systems. Also addresses reasons why resistance to organizational change is so persistent and difficult. "Huge benefits will come from changing to a decentralized system that fosters acceptance of responsibility through incentives and provides for local programming through involvement and interaction with the clientele."
In an issue located in a chronological file entitled "INTERPAKS - Newsletter" from the International Programs records of the Agricultural Communications Program, University of Illinois., From the International Programs records of the Agricultural Communications Program, University of Illinois, Urbana-Champaign., Summary of a presentation by Charles H. Antholt, Asian Region of the World Bank, at an Extension seminar in Islamabad, Pakistan, March 7, 1990. Case examples of new factors to be considered involving the relevance and responsiveness of agricultural extension: interdependence of nations thrugh trade and telecommunications, limits of land an water resources, and budgetary constraints in all governments. Caneed for closer integration between agricultural universities and extension.
In an issue located in a chronological file entitled "INTERPAKS - Newsletter" from the International Programs records of the Agricultural Communications Program, University of Illinois., From the International Programs records of the Agricultural Communications Program, University of Illinois, Urbana-Champaign., Nine guidelines for national research systems in the transfer of information about new agricultural technologies, with emphasis on maximizing communication, interaction, and collaboration between researchers and transfer agents during the entire development process, from national to local levels.
Page 17 in Review of Extension Research, January through December 1957. Summary of a thesis for the Master of Science degree in Agricultural Extension, University of Kentucky, Lexington. 94 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08637
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of thesis research for the master of science degree, Prairie View Agr. and Mech. College, Prairie View, Texas. 65 pages.
