1. Promoting digital agriculture adoption in community-based agricultural organizations
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hardy, Jean (author) and Palmer, Abbey (author)
- Format:
- Journal article
- Publication Date:
- 2025-02-15
- Published:
- USA: Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 209 Document Number: D13538
- Journal Title:
- The Journal of Extension
- Journal Title Details:
- 63(1)
- Notes:
- 11 pages, Existing research and practice related to digital agriculture technology adoption is largely focused on large-scale producers. In this paper, we describe a case of adopting an advanced soil monitoring system in a community-based agricultural organization. We provide guidance for Extension professionals seeking to implement or promote digital agriculture technology adoption on: selecting appropriate technology, incorporating new technology into existing practices, harnessing local technology champions, and avoiding data-driven mission creep.