8 pages, A spatial analysis of variation in return on investment for crop insurance showed that West Coast wine grape growers are more inclined to use insurance to maximize short-term net returns than to protect against cash flow shortages. Growers would benefit from knowing that even if crop insurance does not maximize short-term net returns, it increases the revenue floor, thereby helping prevent cash flow shortages and vineyard failure. With crop insurance as the backbone of the U.S. agricultural safety net, an understanding of factors that drive variation in crop insurance participation can improve agricultural Extension agents' ability to offer programming on crop insurance issues. Additionally, agents can use publicly available data to replicate the analysis described in this article for other insured crops.
6 pages, In this article, I review Donaldson's (2020) Community Engagement for Extension Professionals: 21st Century Program Planning, Evaluation, and Professionalism. This guidebook is relevant to several audiences including undergraduate and graduate students, Extension professionals, and faculty who work with students and advisees on program planning research and practice. This article highlights the primary contributions of the guidebook, with special emphasis on proactive and reactive Extension programming models.
14 pages, We explored ways in which the COVID-19 pandemic has affected those who work in the agriculture industry in Hawai'i. Although economic hardship seems to be the obvious consequence, changes to the logistical and daily routines in the home also emerged as major impacts, and psychological effects may be even more distressing. Those who work in agriculture are an essential component of the agricultural and human ecologies to which land-grant universities are connected. Our findings provide valuable insights as to how Extension professionals across the United States may assist agricultural producers and farm families in their own communities at this time.
Pages 61-62 in Extension Circular 534, Review of Extension Research, January through December 1960, U.S. Department of Agriculture, Washington, D.C. Summary of ER&T-38 (3-60), Federal Extension Service, U.S. Department of Agriculture, Washington,D.C. 1960. 4 pages.
Evans, James F. (author), Dahl, D.T. (author), and Evans: Professor of Agricultural Communications, University of Illinois; Dahl: Head, Office of Agricultural Communications, University of Illinois
Format:
Book chapter
Publication Date:
1984
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 73 Document Number: C03491
Notes:
John Behrens Collection; see C03480 for original. Project material for this chapter is located in the "INTERPAKS -FAO Manual" file of the International Projects section in Agricultural Communications Program records, College of Agriculture, University of Illinois at Urbana-Champaign., In: Swanson, Burton E., ed. Agricultural extension : a reference manual. 2nd ed. Rome, Italy : Food and Agriculture Organization, United Nations, 1984. p. 156-160, Outlines functions, structure, organization, staffing, and staff training for communications support within research and extension organizations focused on agricultural and rural development.
4 pages, This article introduces the Regional Conservation Partnership Program of the U.S. Department of Agriculture's Natural Resources Conservation Service. The program encourages partnerships among Extension professionals, conservation agency representatives, and farmers that focus on addressing natural resources concerns through the development and implementation of regional watershed plans. These plans assist farmers in practicing sustainable crop and animal production methods. Extension professionals will find the program useful as a tool for building collaborations at watershed and regional scales to promote agricultural production practices that enhance natural resources conservation.
Fritz, Susan M. (author / University of Nebraska -- Lincoln), Namuth, Deana M. (author), Ward, Sarah M. (author), Byrne, Pat F. (author), and Egger, Valerie A. (author)
Format:
Journal article
Publication Date:
2004
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30375
9 pages, Social media has been recognized as a powerful tool supporting communication of many topics in the agriculture industry. We explored the use of social media platforms among farmers market managers and specialty crop growers in Illinois through an online survey. Facebook, Instagram, and Twitter were platforms used by the majority of respondents. We found that social media was used primarily for communicating with consumers for marketing purposes. We identified major training needs of farmers market stakeholders related to using social media to promote business and convey food safety information.
9 pages, Social media has been recognized as a powerful tool supporting communication of many topics in the agriculture industry. We explored the use of social media platforms among farmers market managers and specialty crop growers in Illinois through an online survey. Facebook, Instagram, and Twitter were platforms used by the majority of respondents. We found that social media was used primarily for communicating with consumers for marketing purposes. We identified major training needs of farmers market stakeholders related to using social media to promote business and convey food safety information.
