7 pages, Use of cover cropping systems has multiple benefits for agriculture. To convince vegetable growers to adopt such systems, we applied a field demonstration in which we grew selected cover crops during the off-season and then tomatoes. We focused on implementation of a science-based demonstration design and attended to the usefulness of the demonstration and audience timing preferences. As a result, growers grasped the advantages of growing cover crops and, consequently, have extensively adopted cover cropping systems, thereby applying a critically important practice for crop management and agricultural sustainability. Our method and findings can help Extension educators better implement programs to convince agricultural producers to adopt desirable farming practices that improve sustainable agriculture.
6 pages, The COVID-19 pandemic has restricted traditional delivery of Extension programs. Our group of Rutgers agricultural agents responded by developing a weekly webinar series to remotely continue agricultural consultations and provide an open forum for farmers. Pandemic-related topics included farm labor, compliance with state executive orders, supply-chain disruptions, livestock processing, farmer assistance programs, and other issues. Participation from 258 farmers, agricultural agencies, and other groups resulted in effective networking and timely delivery of information to the agriculture industry. By using available online tools, we were able to efficiently deliver Extension programming and resources to agricultural producers and industry partners. Our efforts may be informative for others as needs related to the pandemic evolve.
Carr, Chad (author), Abrams, Katie (author), Roberts, Grady (author), Philipps, Kylie (author), Velinsky, Victoria (author), Eubanks, Larry (author), Scheffler, Jason (author), and Johnson, Dwain (author)
Format:
Journal article
Publication Date:
2020-08
Published:
United States: Extension Journal, Inc.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12301
11 pages, Massive open online courses (MOOCs) offer a unique platform through which Extension can provide valuable education. We explored The Meat We Eat, a MOOC designed to create a more informed meat consumer and increase perceptions of transparency surrounding meat production. Compared to pretest respondents (n = 490), students who completed the posttest (n = 226) had an improved attitude toward meat and slaughter, an improved perception of the meat industry’s transparency, and increased knowledge. These findings suggest the relevance and value of MOOCs as Extension activities for improving knowledge and attitudes toward animal agriculture and other topics.
7 Pages, Despite the outreach-building benefits of social media for Extension, it is time for Extension professionals to find new innovative ways to reach out that do not involve social media. An increasing body of research has demonstrated the harms social media use imparts on the health and well-being of those in our communities. Our future use of social media as a primary method of outreach may perpetuate these harms, requiring our best efforts to develop new methods of outreach that do not negatively affect those we serve.
10 pages, With a focus on the Commonwealth of Virginia, we reviewed literature and data associated with the prevalence and persistence of women's engagement in agriculture from youth-focused programs through to college and employment in order to learn which models of outreach may best attract women to and retain women in agricultural careers. We found that girls in Virginia have strong participation in early agriculture-related activities but that women constitute the minority of primary farm owners. Our systematic literature review shows that using science, technology, engineering, and math models of outreach and reframing agriculture as a career that builds communities and cares for the planet can engage more women in agriculture.
8 pages, As Extension professionals are increasingly tasked with moving beyond program delivery into the murky realm of systems change, networks represent an essential organizing framework for this transition. In this article, we examine the ways in which networks are becoming a modern mode for social change. By providing examples from our work with food networks, we demonstrate how these collaborative approaches can produce a greater impact for Extension and the communities we serve. Lastly, we discuss the critical characteristics of successful networks and the role Extension can play in their optimization.
5 pages, Photo elicitation is the idea of inserting a photograph (or other visual material) into a research interview. It has been documented that contemporary modes of expression (such as photographs) can be beneficial in research interviews with youths. This article describes a photo elicitation protocol used with older youths and provides insight on the benefits and challenges of using photo elicitation for qualitative research purposes.
4 pages, In 2018 the Washington State legislature passed Substitute House Bill 2671 to address suicide in the agriculture industry, and Washington State University Skagit County Extension was selected by the Washington State Department of Health to develop a suicide prevention pilot program for farmers and farmworkers. In the initial stage from March to September 2019, program efforts included collaborating with suicide prevention and behavioral health experts, building institutional capacity (bilingual English–Spanish material and website creation), and leveraging the Extension platform. We provide a roadmap for other Extension entities looking to create suicide prevention programs.
10 pages, The benefits of urban trees are well known; however, tree roots often damage sidewalks, requiring root cutting, tree removal, and sidewalk replacement. We used alternative materials that allowed for tree retention and sidewalk replacement at two sites in northern Utah. From these projects, we developed a plan to help Extension professionals build support for novel urban forestry techniques and tools by forming collaborative partnerships, conducting public and professional outreach, and evaluating public opinions through the use of drop-off/pick-up surveys. Our project highlights the importance of having a proactive outreach plan when conducting Extension programming that involves new practices and products.
27 pages, Research in agricultural communications is not guided by a national research agenda. Therefore, the substantial body of research produced from scholars working in the discipline represents scattered efforts. We conducted a content analysis of journal articles published in the Journal of Applied Communications between 2000 and 2019 to identify the research themes that establish the discipline’s scholarly base. Through an examination of n = 259 journal articles, we identified N = 27 research themes, the most prevalent of which included agriculture and media relations/practices (f = 30; % = 11.58), public perceptions/understanding of agriculture and natural resources (f = 25; % = 9.65), and agricultural communications academic programs and curricula (f = 21; % = 8.11). Then, we used Q methodology to identify viewpoints of agricultural communications scholars (e.g., faculty, graduate students; n = 45) as they relate to perceptions about the importance of research. We identified four dominant viewpoints of scholars in agricultural communications: Message Framing Influencers, Extension-Focused Scholars and Practitioners, Discipline-Conscious Researchers, and Tech-Savvy Scholars. Together, these viewpoints explained 59.43% of the study variance. Although participants who represented each of these groups had unique perspectives, participants generally agreed that public perceptions/understanding of agriculture and natural resources and crisis communications in agricultural communications were important research themes. Likewise, they generally agreed that the role of agricultural communications professional organizations, agricultural communications efforts during historical events, and agritourism were not important research themes.
