Extension and Advisory Services (EAS) are delivered by millions of extension professionals representing the public, private and civil society located across the globe and have been helping in addressing farmers’ needs over the years, including during COVID-19 pandemic situation. However, public sector has been a major agency dealing with EAS in India and is facing several challenges and constraints to fulfil the demands of farmers on
timely basis. The challenge today is to change the organizational culture to incorporate innovation as a core value and to institutionalize the emerging paradigms. Further, different strategies and measures need to be taken to ensure timely and quality EAS by reorienting extension priorities in such emergency situations and later too. In this context, an effort to review the extension mechanism across India and also has focused on reorienting extension priorities post COVID-19 scenario. The study has highlighted on strengthening extension and feedback mechanism, improving research-extension linkages, capacity building, public-private partnership
(PPP), developing infrastructure, mass media support and use of Information and Communication Technologies (ICTs) etc. to improve the efficiency as the time demands. The paper concludes that reorienting extension
priorities is very essential with a vast network of various stakeholders by adapting effective approaches like utilization of social media, human resource development, PPP, farmer groups etc. during and post pandemic
scenario. Further, empirical efforts are also needed to develop reliable, location-specific, participatory, gender-sensitive and inexpensive extension methodologies and materials to meet the demands during such crisis.
Further, developing countries like India have to invest in terms of various resources like financial, human resource etc. for promoting higher productivity and sustainability through EAS.
Steinke, Jonathan (author), van Etten, Jacob (author), Muller, Anna (author), Ortiz-Crespo, Berta (author), van de Gevel, Jeske (author), Silvestri, Silvia (author), and Priebe, Jan (author)
Format:
Journal article
Publication Date:
2020-03-27
Published:
International: Taylor and Francis
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12480
26 pages, Agricultural extension in the Global South can benefit greatly from the use of modern information and communication technologies (ICT). Yet, despite two decades of promising experiences, this potential is not fully realized. Here, we review the relevant research literature to inform future investments into agricultural information services that harness the full potential of digital media. We describe a recently emerging innovation agenda that is, in part, a response to the eventual failure of many new agro-advisory initiatives. One important cause of failure has been a focus on pushing certain technologies, rather than responding to the particular communication challenges of potential users. To avoid such bias in designing new services, the new innovation agenda rests on two major foundations: strong user-centredness and problem-orientation. In our review, we first describe how user-centred design methods help in specifying both problems and (digital) solutions in agricultural extension. To inform responses to the communication challenges defined by that analysis, we then describe eight emerging aspects of using ICT for development, and how they can address common deficiencies of agricultural extension. Practical examples from the literature highlight the possibilities and limitations of these innovation directions. Beyond digital design, however, technological innovation requires enabling institutions.
21 Pages, Agricultural advisory services generally rely on interpersonal knowledge transfers by agricultural extension agents who visit farmers to provide information. This approach is not always effective and has proved hard to scale sustainably, particularly in highly dispersed smallholder farming systems. Information and communication technologies (ICTs) have been advanced as a promising way to overcome many of the problems associated with conventional agricultural extension. We evaluate the effectiveness of an ICT‐mediated approach to deliver agricultural information in a field experiment conducted among small‐scale maize farmers in eastern Uganda. Three complementary technologies designed to address both informational and behavioral constraints to technical change are considered. First, we investigate the effectiveness of audiovisual messages (video) as a means of delivering information on input use and improved maize management practices to farmers. Second, we quantify the additional impact of complementing video with an interactive voice response (IVR) service. Third, we estimate the incremental effect of time‐sensitive short message services (SMS) messages designed to remind farmers about applying key practices at specific points during the season. We find that households that were shown a short video on how to become better maize farmers were performing significantly better on a knowledge test, more likely to apply recommended practices, and more likely to use fertilizer than households that did not view the video. These same households also reported maize yields about 10.5% higher than those that did not view the video. We find little evidence of an incremental effect of the IVR service or SMS reminders.
1 page., Via IFAS Extension, University of Florida, These flyers, written by Natalie Seymour, Mary Yavelak, Candice Christian, and Ben Chapman (NC State University Extension), provide quick, digestible information regarding prevention of COVID-19 and procedures for food service, grocery stores, and other food-related businesses. This flyer in particular provides guidance regarding takeout and COVID-19. Published by the UF/IFAS Food Science and Human Nutrition Department.
17 Pages., Given the marked heterogeneous conditions in smallholder agriculture in Sub-Saharan Africa, there is a growing policy interest in site-specific extension advice and the use of digital extension tools to provide site-specific information. Empirical ex-ante studies on the design of digital extension tools and their use are rare. Using data from a choice experiment in Nigeria, we elicit and analyze the preferences of extension agents for major design features of ICT-enabled decision support tools (DSTs) aimed at site-specific nutrient management extension advice. We estimate different models, including mixed logit, latent class and attribute non-attendance models. We find that extension agents are generally willing to use such DSTs and prefer a DST with a more user-friendly interface that requires less time to generate results. We also find that preferences are heterogeneous: some extension agents care more about the effectiveness-related features of DSTs, such as information accuracy and level of detail, while others prioritise practical features, such as tool platform, language and interface ease-of-use. Recognising and accommodating such preference differences may facilitate the adoption of DSTs by extension agents and thus enhance the scope for such tools to impact the agricultural production decisions of farmers.
10 pages., Smallholder farmers in Afghanistan are already facing various risks in agricultural production due to past continuous insurgencies. Climate change is likely to amplify the risk and make them even more vulnerable. The present study attempted to evaluate the vulnerability profiles of smallholder farmers due to climate change using the IPCC Framework. Primary data on relevant parameters for assessing climate change-led social vulnerability in the region were collected by classifying study region into two zones: the plain and the hills of Yangi Qala District in Takhar province, Afghanistan. Thirteen villages from each zone were selected at random, and face-to-face interviews were conducted with ten randomly selected households in each of the selected villages in both zones based on a pre-tested questionnaire. The questionnaire contained indicators for all three dimensions of vulnerability: exposure, sensitivity and adaptive capacity. The collected data were subjected to a proposed vulnerability index, after estimating the indices of the three dimensions of vulnerability. The Iyenger and Sudershan weighting method was used to assess the contribution of each vulnerability dimension. Vulnerability was classified according to different categories based on beta distribution to evaluate the villages’ vulnerability status. The results showed that about 23% of all 26 sampled villages in both zones had low exposure, 26% moderate exposure and 51% high exposure to climate-change hazards and extreme weather events. High sensitivity was observed in 51%, moderate sensitivity in 7%, and low sensitivity in 42% of villages. High adaptive capacity to climate change was observed in 38% of villages, 19% were moderately adaptive and 42% showed a low adaptive capacity. High vulnerability was observed in 50% of villages, 4% were moderately vulnerable, and 46% had low vulnerability. A high proportion of smallholder farmers in the hilly zone in the sampled district were highly vulnerable, exposed and sensitive with a low adaptive capacity to climate change compared to the plain zone. The high vulnerability in the hilly zone was attributed to limited resources with a low adjustment capability to counter the disturbances, especially in crop cultivation, in response to climate change. A handful of low-cost and local approaches such as improving farmer extension services, introducing small-scale local infrastructure projects, reinforcing informal safety nets and protecting natural ecosystems could be viable cost-effective options that would also be sustainable given their low recurring costs and the limited maintenance required.
6 pages., Article #:v58-1tt2, via online journal., Research supports Extension educators' use of social media as an engagement, outreach, and marketing tool beyond posts shared by staff and faculty. This article highlights the practical use of Snapchat geofilters at county and statewide Extension events to support the creation of user-generated content and increase Extension's visibility with the public. The development and implementation of an innovative statewide marketing project resulted in data and recommendations that can help Extension educators make meaningful marketing decisions.
Mike, Moses R. (author), Rampold, Shelli D. (author), Telg, Ricky W. (author), Lindsey, Angela B. (author), and Association for Communication Excellence (ACE)
University of Florida
Format:
Online journal article
Publication Date:
2020-02
Published:
United States: New Prairie Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11303
15 pages., via online journal, Crisis communication plays a significant role for the different audiences for which it is designed. Hurricanes and other disasters have resulted in major economic damage and disruption of social norms for extended periods of time in communities across the globe. In such circumstances, the Cooperative Extension Service is often called to take an active role in preparation, response, and recovery. As part of the local emergency management team, local Extension offices are positioned to provide a research base, relevant information, and faculty. As such, citizens often look to Extension faculty members for emergency resources and expertise. However, standard communication methods can be significantly affected in disaster situations. Further, difficulty to fully anticipate such effects can limit Extension’s ability to communicate with targeted audiences and deliver important information. This descriptive study was conducted to examine Florida Extension offices’ and Extension faculty members’ communication efforts and effectiveness during the 2017 hurricane season. The primary methods used by respondents to communicate with subject matter clientele were email, face to face, and phone; the primary method used to communicate with the public was the internet/web. Respondents felt clientele and the public were only moderately aware of Extension’s efforts during the hurricane season. Future research is needed to investigate Extension faculty members’ choice of communication channels, as well as the ability of these channels to convey information to clientele and the public. Future research should also examine the communication channels and information sources used and preferred by clientele and the public during disasters. Such results should be compared to the findings of this study to inform future practice for communication in disasters.
8 pages, Does it matter whether farmers receive advice on pest management strategies from public or from private (pesticide company affiliated) extension services? We use survey data from 733 Swiss fruit growers who are currently contending with an infestation by an invasive pest, the fruit fly Drosophila Suzukii. We find that farmers who are advised by public extension services are more likely (+9–10%) to use preventive measures (e.g. nets) while farmers who are advised by private extension services are more likely (+8–9%) to use synthetic insecticides. These results are robust to the inclusion of various covariates, ways to cluster standard errors, and inverse probability weighting. We also show that our results are unlikely to be driven by omitted variable bias. Our findings have implications for the current debates on both the ongoing privatization of agricultural extension and concerns regarding negative environmental and health externalities of pesticide use.
Muhammed, Ibrahim (author), Ugochukwu Adonikam, Nnanna (author), and Farmers' willingness to take part in Sorghum-based Innovation Platform in Niger State, Nigeria
Format:
Journal Article
Publication Date:
2020
Published:
India: Extension Education Society
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12095
7 pgs., The research examined the determinants of farmers’ willingness to partake in sorghumbased innovation platforms, ascertained the factors influencing their willingness and constraints to their participation. Structured questionnaire was used to elicit data from 350 registered respondents drawn from Niger State, Nigeria. Data were analysed using descriptive statistics, Probit and multiple regression. The result reveals that the farmers' mean age was 40. About 85 % of them were married with a household size of 1-5 persons. The result of probit showed that availability of active labour force, income from the sorghum, number of trainings, access to extension service and market access were the major determinants to farmers’ participation in sorghum innovation platform. Major constraints were, untimely meetings, poor means of transportation, information gap and complexity of innovation. The study concludes that farmers were willing to participate in sorghum-based innovation platform but do not have enough capital base. The study recommends that farmers should be linked up with credit institutions and timely meetings should be conducted
