1 - 4 of 4
Number of results to display per page
Search Results
2. Effectiveness of mKRISHI® personalised advisory on water and soil (PAWS) in dissemination of agricultural information in north-western Himalayan region
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Singh, Lakhan (author), Bishnoi, Rajesh (author), Bihari, Bankey (author), Madan, S. (author), Malik, Anil Kumar (author), Shrimali, S. S . (author), Kadam, M. D. (author), and Singh, Raman Jeet (author)
- Format:
- Online journal article
- Publication Date:
- 2019-02
- Published:
- India
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10368
- Journal Title:
- Indian Journal of Agricultural Science
- Journal Title Details:
- 89 (2) : 246–52
- Notes:
- 7 pages., Via online journal., The effectiveness of an extension system referred to its ability to meet the fanner needs in providing the new technology which suits to their conditions and results in better production. Recently the demand for information on agricultural practices and technology among the farmers is increasing day by day but fulfilment of these demands exclusively by public agricultural extension system is limited. To address this challenge, information communication technology (ICT) has the immense role in supplementing the extension system. Among the ICT tools, mobile phone, because of its affordability, accessibility, minimum skill requirement, widespread network etc., has emerged as important tool for information and knowledge dissemination to the smallholder and marginal farmers. But it is necessary to study how effective they are in achieving the respective objectives.The present investigation was conducted to study the effectiveness of mKRISHI (R) PAWS (Personalised Advisory on Water and Soil) in Dehradun district of Uttarakhand state. An ex-post facto research design was used for this study. Total 136 messages were sent to the respondents. The data was collected from 240 beneficiary farmers of the north-western Himalayan region. The effectiveness of the mKRISHI (R) PAWS in technology advisory and delivery services were measured by developing an effectiveness index for the purpose. Results showed that 93.8% of farmers perceive that quality of information regarding the latest NRM technologies in soil and water conservation was excellent and 83.75% of the farmers felt that the information regarding the latest NRM technologies in soil and water conservation was appropriate to their condition. The study revealed that the extension services delivered by mKRISHI (R) PAWS were found to be highly effective by majority of the farmers. 34.58% fanners perceived that the mKRISHI (R) PAWS was very highly effective as a mean of getting their information needs.
3. Technology transfer : from researchers to users
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gwin, Paul H. (author), Lionberger, Herbert F. (author), and Professor Emeritus, Department of Rural Sociology, University of Missouri ; Professor Emeritus, Extension Eduction, University of Missouri
- Format:
- Book
- Publication Date:
- 1991-08
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 88 Document Number: C06038
- Notes:
- Ham, Columbia, MO: University of Missouri, 2nd ed., 1991. 189 p.
4. Usability attributes influencing the adoption and use of mobile apps for dissemination of agricultural information
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kandagor, Jonathan C. (author), Githeko, Jason M. (author), and Opiyo, Arnold M. (author)
- Format:
- Online journal article
- Publication Date:
- 2018-01-01
- Published:
- eSci Journals Publishing
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: D11160
- Journal Title:
- International Journal of Agricultural Extension
- Journal Title Details:
- 6(1)
- Notes:
- 9 pages., via online journal., Mobile apps such as social media have friendly attributes and unbiased usage across gender and age; and have become one of the most promising channels for dissemination of agricultural information. The current sources of agricultural information available to farmers do not allow a two-way flow of information and instant feedback. The information disseminated using such channels are generally not customized to specific farmers’ needs. Despite the availability of various mobile apps providing agricultural information, the adoption rate is too minimal. The aim of this study was to determine the usability attributes of social media influencing its adoption and use. A semi-structured questionnaire was used to collect data from a sample of 149 respondents. The respondents were selected through purposive sampling technique from a population comprising of farmers, extension staff, lecturers and students enrolled in agricultural courses participating in the Farm Attachment Program of Egerton University. Data collected was analysed using Statistical Packages for Social Sciences (SPSS) and probit regression was used to analyse expected probability of social media adoption. The findings indicate that the main usability attributes of social media are Ease of use, usefulness, credibility, flexibility and Internet availability. Mobile apps being used to disseminate agricultural information should incorporate some of the usability attributes that have significantly influenced the adoption and use of social media to enhance its uptake and use.