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72. Unfolding the knowledge and power dynamics of the ‘farmers–rural extensionists’ interface in North-Eastern Argentina
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Landini, Fernando (author)
- Format:
- Online journal article
- Publication Date:
- 2016-09-26
- Published:
- Argentina: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 108 Document Number: D10943
- Journal Title:
- The Journal of Agricultural Education and Extension
- Journal Title Details:
- 22(5) : 399-415
- Notes:
- 16 pages, via online journal article, Purpose: In this paper, the knowledge dynamics of the farmer–rural extensionist’ interface were explored from extensionists’ perspective with the aim of understanding the matchmaking processes between supply and demand of extension services at the micro-level. Design/methodology/approach: Forty semi-structured interviews were conducted with extensionists whom work in the North-Eastern, Argentine provinces. Findings: Two different, general types of knowledge dynamics were identified: one moderately diffusionist, based on a hierarchical relationship and the prioritisation of experts’ knowledge, and the other constructivist, based on horizontal processes of co-construction. Interestingly, some extensionists support beliefs pertaining to both approaches. They also highlight the importance of unceremonious trainings, interpersonal trust and making recommendations that take into account farmers’ rationale. Practical implications: Results show the persistence of diffusionist rural extension and that extensionists have different, even contradictory, extension approaches, which renders inappropriate any attempt to generalise their perspectives. Theoretical implications: This study suggests that farmers’ demand is the result of a constructive, interactive process, and thus is not prior to the interaction between the demand side (farmers) and the supply side (extensionists). Consequently, the knowledge and power dynamics that take place within the farmer–extensionist interface should be considered the nucleus of demand construction and the matchmaking process. Originality/value: This paper addresses the dynamic matchmaking process between supply and demand of extension services at the micro-level, suggesting it is a constructive process and showing the core role played by power dynamics.
73. Using the "market, message, means of communication framework" to guide design of grape rootstock extension
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hill, Megan (author) and Hathaway, Sandy (author)
- Format:
- Journal article
- Publication Date:
- 2017-01-01
- Published:
- Australia: Australasia-Pacific Extension Network (APEN)
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11205
- Journal Title:
- Rural Extension and Innovation Systems Journal
- Journal Title Details:
- 13(1) : 19-30
- Notes:
- The "market, message, means of communication" framework was tested in a case study, "adoption of rootstocks. It involved growing grapes for the wine industry and researchers found it a useful tool for ensuring that information is collected, analyzed, and used to inform extension program design.
74. Using the theory of planned behaviour framework to understand Tasmanian dairy farmer engagement with extension activities to inform future delivery
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Turner, Lyia (author), Hall, Alison (author), Kilpatrick, Sue (author), and Dairy Australia
- Format:
- Online journal article
- Publication Date:
- 2019-02-01
- Published:
- Tasmania, Australia: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10118
- Journal Title:
- The Journal of Agricultural Education and Extension
- Journal Title Details:
- 25(1)
- Notes:
- 17 pages, via online journal, Translator disclaimer Full Article Figures & data References Citations Metrics Reprints & Permissions Get access ABSTRACT Purpose: To identify and understand factors influencing farmers’ decisions to engage with extension activities. To understand farmer segments and how these factors vary in order to develop recommendations for future extension delivery. Methodology: Qualitative data was obtained through semi-structured interviews with 30 Tasmanian dairy farmers. The Theory of Planned Behaviour (TPB) framework was used to identify and explore factors influencing farmer engagement intentions and behaviour. Findings: There was a negative effect of social influence on experienced farmers’ intention to re-engage with extension, due to the belief extension activities were targeted to less experienced, younger farmers. Perceived control factors limiting engagement included lack of confidence about existing knowledge, resulting in farmers perceiving extension activities as confronting. Practical implications: Key factors influencing intention to engage and continued engagement with extension were identified. These findings will inform future design and targeting of extension activities to improve initial and continued engagement. Subsequent recommendations are presented. Theoretical implications: Previous TPB studies on adoption as an outcome of extension have typically focused on quantifying adoption predictions, rather than exploring how social factors interact and influence intentions and behaviours. This paper demonstrates how the TPB can be qualitatively applied to better understand farmer decision making, in this instance with respect to their initial and continued engagement with extension. Originality/value: This paper demonstrates how the TPB can provide an evidence-based framework to qualitatively explore farmer intentions and behaviour. This approach has led to new insights into farmer decision making that will inform improvements in future extension development.
75. Utilisation of mobile phones in accessing agricultural information by smallholder farmers in Dzindi Irrigation Scheme in South Africa
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Holmner, Marlene (author)
- Format:
- Journal article
- Publication Date:
- 2021
- Published:
- International: African Journals Online
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12100
- Journal Title:
- African Journal of Library, Archives and Information Science
- Journal Title Details:
- Vol. 29 No. 1
- Notes:
- 21 pgs., CTs (Communications technologies) have revolutionized agricultural information services at every level in the agricultural sector, thus impacting rural development and catalysing poverty alleviation strategies. This has largely been the case with small-scale farmers in rural areas in developing countries where mobile technologies have penetrated more than most other ICT tools. However, in some of the farming environments, mobile phone use is largely driven by agricultural extension workers. This paper seeks to examine the way mobile phones are used for information access in situations where agricultural extension workers are a critical intermediary in the agricultural information services. Interviews were conducted with 10 randomly selected farmers who were part of the Dzindi irrigation scheme. The findings were that from the variety of information available to the farmers the most important source was the extension officer. The extension officer and the radio were indicated to be the most reliable independent sources of information. The other sources, such as the radio, family members, and friends, suppliers of chemicals, books and magazines, were only considered reliable if the information could be verified or vouched for by the extension officer. Increasing the information handling skills of extension officers, training of farmers to use smart features of their phones and promoting the usual face-to-face communication use of conventional methods, which is what usually gives rise to the mediation of mobile phones, were recommended.
76. Utility of on-farm research reports
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Watters, Harold D. (author) and Clevenger, Wm. Bruce (author)
- Format:
- Journal article
- Publication Date:
- 2014-10
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06036
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 52(5) : 5TOT5
- Notes:
- 4 pages.
77. What Did That Program Do? Measuring the Outcomes of a Statewide Agricultural Leadership Development Program
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Black, Alice M. (author)
- Format:
- Journal article
- Publication Date:
- 2007-08
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26204
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 45(4)
- Notes:
- www.joe.org/joe/2007august/iw2p.shtml, Online access; 3 p.
78. What Ohio Extension Agents Say About Sustainable Agriculture
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Agunga, R.A. (author)
- Format:
- unknown
- Publication Date:
- unknown
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26381
79. What do we get out of extension research?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gallup, G. (author) and Crile, L. (author)
- Format:
- Research brief
- Publication Date:
- 1944
- Published:
- USA: Federal Extension Service, U.S. Department of Agriculture, Washington, D.C.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08928
- Notes:
- Page 6 in Grace Gallup and Lucinda Crile, Bibliography on Extension Research, November 1943-1948. Library List No. 48. USDA Library, U.S. Department of Agriculture, Washington, D.C. July 1949. Brief summary published by the U.S. Extension Service, Washington, D.C. 1944. 19 pages.
80. You make the difference : one New York county's story
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Graf, Kermit W. (author / Cooperative Extension Agent and Executive Director, Cornell Cooperative Extension of Rockland, Cornell University, NY) and Cooperative Extension Agent and Executive Director, Cornell Cooperative Extension of Rockland, Cornell University, NY
- Format:
- Journal article
- Publication Date:
- 1988
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 72 Document Number: C03373
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 26 (Fall 1988) : 15-17
- Notes:
- James F. Evans Collection