Economic analysis reveals positive and statistically significant impacts of expenditures on television advertising and advertising in consumer-oriented print media.
Kinnucan, Henry W. (author), Solomon, Hosanna (author), and Solomon: Post-Doctoral Research Assistant, Department of Agricultural Economics and Rural Sociology, Auburn University; Kinnucan: Associate Professor of Agricultural Economics, Auburn University
Format:
Conference paper
Publication Date:
1991-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06160
Notes:
James F. Evans Collection; See C06148 for original, In: Nichols, John P.; Kinnucan, Henry W.; and Ackerman, Karen Z., eds. Economic effects of generic promotion programs for agricultural exports : papers presented at a symposium on evaluating economic effects of generic promotion programs for agricultural exports; 1990 February 22-23; Washington, D.C. College Station, TX : Agricultural and Food Policy Center, Department of Agricultural Economics, Texas A&M University, 1991. p. 103-115
Myers, Lester H. (author / Chief, Food Marketing and Consumption Economic Branch, Economic Research Service, U.S. Department of Agriculture)
Format:
Conference paper
Publication Date:
1991-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06166
Notes:
James F. Evans Collection; See C06148 for original, In: Nichols, John P.; Kinnucan, Henry W.; and Ackerman, Karen Z., eds. Economic effects of generic promotion programs for agricultural exports : papers presented at a symposium on evaluating economic effects of generic promotion programs for agricultural exports; 1990 February 22-23; Washington, D.C. College Station, TX : Agricultural and Food Policy Center, Department of Agricultural Economics, Texas A&M University, 1991. p. 191-197
Dwyer, Michael J. (author), Flowers, Kelly Kirby (author), and Dwyer: Chief, Trade and Marketing Analysis Branch, Trade and Economic Information Division, Foreign Agricultural Service, U.S. Department of Agriculture; Flowers: Agricultural Economist, Trade and Marketing Analysis Branch, Trade and Economic Information Division, Foreign Agricultural Service, U.S. Department of Agriculture
Format:
Conference paper
Publication Date:
1991-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06161
Notes:
James F. Evans Collection; See C06148 for original, In: Nichols, John P.; Kinnucan, Henry W.; and Ackerman, Karen Z., eds. Economic effects of generic promotion programs for agricultural exports : papers presented at a symposium on evaluating economic effects of generic promotion programs for agricultural exports; 1990 February 22-23; Washington, D.C. College Station, TX : Agricultural and Food Policy Center, Department of Agricultural Economics, Texas A&M University, 1991. p. 116-129
Gunter, Dan L. (author / Executive Director, Florida Department of Citrus, Lakeland, FL)
Format:
Conference paper
Publication Date:
1991-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06153
Notes:
James F. Evans Collection; See C06148 for original, In: Nichols, John P.; Kinnucan, Henry W.; and Ackerman, Karen Z., eds. Economic effects of generic promotion programs for agricultural exports : papers presented at a symposium on evaluating economic effects of generic promotion programs for agricultural exports; 1990 February 22-23; Washington, D.C. College Station, TX : Agricultural and Food Policy Center, Department of Agricultural Economics, Texas A&M University, 1991. p. 37-41
