17 pages, via online journal, The greatest challenge now facing agricultural science is not how to increase production overall but how to enable resource-poor farmers to produce more.
The transfer-of-technology (TOT) model of agricultural research is part of the normal professionalism of agricultural scientists. In this model, scientists largely determine research priorities, develop technologies in controlled conditions, and then hand them over to agricultural extension to transfer to farmers. Although strong structures and incentives sustain this normal professionalism, many now recognise the challenge of its bad fit with the needs and conditions of hundreds of millions of resource-poor farm (RPF) families. In response to this problem, the TOT model has been adapted and extended through multi-disciplinary farming systems research (FSR) and on-farm trials. These responses retain power in the hands of scientists. Information is obtained from farmers and processed and analysed in order to identify what might be good for them. A missing element is methods to encourage and enable resource-poor farmers themselves to meet and work out what they need and want.
20 pages., Via online journal., Agricultural technology continues to evolve to meet the demands of a growing world, but previous advancements in agricultural technology have been met with resistance. Improved science communication efforts can assist in bridging the gap between expert and lay opinion to improve reception of scientific information. Using the framework of the heuristic model of persuasion, the purpose of this study was to examine the impact of emphasizing elements of source credibility – trustworthiness and expertise – and the gender of the source on perceptions of source credibility. A sample of 122 undergraduate students were exposed to one of the four possible developed message treatments. Data collection took place in a laboratory setting using an online instrument that had a randomly-assigned stimulus research design. The results indicated the treatment conditions had higher mean scores for source credibility than the control. Further inferential analysis, however, showed the differences to be non-significant. One significant finding showed the gender of the source can influence perceptions of credibility. This suggests merit in using female sources when presenting scientific information to the Millennial population. While choosing credible sources to present information is important, more research is needed regarding the effect of emphasizing various credibility components and the role of source gender on perceptions of source credibility.
