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    21. An evaluation of festival activities as motives for festival attendance: a case study of Strawberry festival at the Redberry farm in George, South Africa

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ramukumba, Takalani (author)
    Format:
    Journal article
    Publication Date:
    2017
    Published:
    South Africa
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11369
    Journal Title:
    African Journal of Hospitality, Tourism and Leisure
    Journal Title Details:
    6(4)
    Notes:
    12 pages., Online via open access. 11 pages., Findings from a case study prompted author to assert that it is imperative that festival organizers understand tourist motivations for attending festivals in order to conduct effective festival planning and achieve productive festival marketing position.

    23. Annual events keep broadcasters busy

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Nash, Erin (author)
    Format:
    Journal article
    Publication Date:
    2019-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10379
    Journal Title:
    Agri Marketing
    Journal Title Details:
    57(3) : 50, 64
    Notes:
    At the occasion of the 75th anniversary of NAFB. Describes three events of the organization.

    26. Breaking the code: the creative use of QR codes to market Extension events

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hill, Paul (author), Mills, Rebecca (author), Peterson, GaeLynn (author), and Smith, Janet (author)
    Format:
    Journal article
    Publication Date:
    2013-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06081
    Journal Title:
    Journal of Extension
    Journal Title Details:
    51(2) : 2TOT4
    Notes:
    5 pages.

    27. Bridging the gap

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jones, Karen (author)
    Format:
    Journal article
    Publication Date:
    2018-09
    Published:
    USA: Cooperative Communicators Association, Bellafonte, Pennsylvania.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09942
    Journal Title:
    Communique
    Notes:
    2 pages.

    30. Building community through communication: the case for civic communion

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Procter, David E. (author)
    Format:
    Journal article
    Publication Date:
    2004
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D11519
    Journal Title:
    Journal of the Community Development Society
    Journal Title Details:
    35(2) : 53-72
    Notes:
    21 pages., Online via UI e-subscription, "This essay makes the argument for the centrality of communication in studying and developing community." Following discussion of general theoretical arguments affirming and advancing this case, the author examined a specific type of community-oriented communicative event - civic communion. "Civic communions are episodes of community interaction that function as rhetorical and performative civic sacraments bonding citizenry around the social and political structures of a specific locale."

    31. Business angles for the local makers movement

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Taylor, Susan Johnston (author)
    Format:
    Article
    Publication Date:
    2017
    Published:
    USA: Donald W. Reynolds National Center for Business Journalism, Arizona State University, Phoenix.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D11682
    Notes:
    2 pages., Via online article., Report on how local makers and crafting movements are unfolding for artisans, small-batch food producers, and other local makers. Identifies possible story angles for journalists.

    32. But first...let's take a selfie: photo booth promotes social media exposure

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2016-05
    Published:
    USA: Cooperative Communicators Association, Bellefonte, Pennsylvania.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: D07070
    Journal Title:
    CCA Communique
    Journal Title Details:
    : 11
    Notes:
    Award-winning entry in the 2015 CCA Communications Contest.

    36. Case studies of successful county-wide one-day events for 4-H club members

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Arvidson, D. (author)
    Format:
    Research summary
    Publication Date:
    1948
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08597
    Notes:
    Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of a thesis for the master of arts degree, George Washington University Washington, D.C. 92 pages.

    37. Case studies using social media events and stories to increase program participation

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stearns, Stacey (author / University of Connecticut)
    Format:
    Presentation
    Publication Date:
    2018-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09901
    Notes:
    Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 18 pages.