Payne, Tracy (author), Stevens, David (author), and Casey, Marie (author)
Format:
Abstract
Publication Date:
2013-08
Published:
New Zealand
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02429
Notes:
Page 52 - Abstract of a paper presented at the International Conference of the Australasia Pacific Extension Network (APEN), Lincoln University, Christchurch, New Zealand, August 26-28, 2013. 100 pages.
Peckels, M.F. (author / Internationational Harvester Company) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1953-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36971
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 17, Delivered before the Association of National Advertisers. 15 pages., Describes introduction of 77 new IH farm equipment items, featuring the new Farmall Fast-Hitch hydraulic control system. Used a Parade of Progress event for dealers, including "one of the most entertaining, yet hardest selling devices ever to come our way - a square dance with tractors and machines."
September 15 issue via online. 3 pages., Purchase by this UK-based firm adds 30 exhibitions, more than 20 data and intelligence brands, and more than 100 print and digital business-to-business brands.
21 pages., Online via UI e-subscription, "This essay makes the argument for the centrality of communication in studying and developing community." Following discussion of general theoretical arguments affirming and advancing this case, the author examined a specific type of community-oriented communicative event - civic communion. "Civic communions are episodes of community interaction that function as rhetorical and performative civic sacraments bonding citizenry around the social and political structures of a specific locale."
12 pages., Online via open access. 11 pages., Findings from a case study prompted author to assert that it is imperative that festival organizers understand tourist motivations for attending festivals in order to conduct effective festival planning and achieve productive festival marketing position.