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    Start Over Subject Term event planning

    1. Designing educational farm tours to improve consumer trust in modern agriculture

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ferris, Theodore A. (author), Smith, Julia M. (author), Dunckel, Mary A. (author), Cullens, Faith (author), and Kuschel, Ashley (author)
    Format:
    Online journal article
    Publication Date:
    2020-02
    Published:
    Extension Journal, Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11358
    Journal Title:
    Journal of Extension
    Journal Title Details:
    58(1)
    Notes:
    7 pages., Article #: v58-1iw3, via online journal., Breakfast on the Farm educational farm tours were introduced in Michigan in 2009 to improve consumer knowledge about, impressions of, and trust in modern food production. Over 89,000 participants have attended events on 40 commercial dairy, beef, crop, and fruit farms. This article addresses organization and funding of the events and some of their general impacts. Volunteers staff stations on topics such as animal care, food safety, nutrition, and water quality. Surveys indicate that attendees' impressions of and trust in farmers and food production improve and that product purchases increase. Events patterned after Michigan's model have occurred in several states and may be implemented elsewhere for similar purposes.

    2. Marketing Services Guide 2020

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Directories
    Publication Date:
    2020
    Published:
    International: AgriMarketing Magazine
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12160
    Journal Title:
    Agri Marketing
    Notes:
    Print copy from publisher by subscription. 154 pages., Annual directory and guide including sections: companies, marketing services, agencies, agricultural publications, broadcast, e-business associations, telephone directory, National Agri-Marketing Association (NAMA) directory, and Canadian Agri-Marketing Association (CAMA) directory.

    5. An evaluation of festival activities as motives for festival attendance: a case study of Strawberry festival at the Redberry farm in George, South Africa

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ramukumba, Takalani (author)
    Format:
    Journal article
    Publication Date:
    2017
    Published:
    South Africa
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11369
    Journal Title:
    African Journal of Hospitality, Tourism and Leisure
    Journal Title Details:
    6(4)
    Notes:
    12 pages., Online via open access. 11 pages., Findings from a case study prompted author to assert that it is imperative that festival organizers understand tourist motivations for attending festivals in order to conduct effective festival planning and achieve productive festival marketing position.

    10. Farmers: original breakfast champs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Benkstein, K. (author)
    Format:
    Journal article
    Publication Date:
    2014-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D04671
    Journal Title:
    Agri Marketing
    Journal Title Details:
    52(9) : 34-35
    Notes:
    Case report of an advertising campaign by Farm Credit Services of America, "Agriculture Works Here."

    12. Marking a milestone

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jones, Karen (author)
    Format:
    Journal article
    Publication Date:
    2013-02
    Published:
    USA: Cooperative Communicators Association, Bellefonte, Pennsylvania.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 187 Document Number: D01114
    Journal Title:
    CCA Communique
    Journal Title Details:
    : 10-11

    18. Predicting consumer participation in a hayride event of agri-tourism activity: a logit model approach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Purduri, Venkata (author), Govindasamy, Ramu (author), Kelley, Kathleen (author), and Bernard, John C. (author)
    Format:
    Journal article
    Publication Date:
    2012-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 187 Document Number: D00989
    Journal Title:
    Journal of Food Distribution Research
    Journal Title Details:
    43(1) : 123-124

    20. An annual achievement: a behind-the-scenes look at award-winning projects from the CCA communications contest

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2011-12
    Published:
    USA: Cooperative Communicators Association, Bellefonte, Pennsylvania
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00298
    Journal Title:
    CCA Communique
    Journal Title Details:
    : 6-8