19 pages., via online journal article, Best management practices (BMPs) are suggested practices that help agricultural producers optimize production while reducing pollution, soil erosion, and other environmental impacts. Many audiences, including scientists and policy makers, have expressed disappointment at the current level of BMP use. Elaboration likelihood model (ELM) is used to understand how people process messages. ELM states that people can process messages either centrally or peripherally. This study sought to understand how producers processed information related to BMP adoption in grazing systems. Researchers conducted qualitative, in-depth interviews with 42 beef-cattle producers in Kansas and Oklahoma. It was found producers process information both centrally and peripherally, more specifically through past experiences and visual observations. This study suggests that when promoting BMPs, communicators should use visual cues to help producers process information. More importantly communicators should utilize strategies that encourage producers to reflect on past experiences to promote central processing.
An analysis of secondary data from the National Panel Survey in Tanzania revealed physical, socioeconomic, and institutional factors influencing the adoption of soil conservation technologies among small-scale maize farmers. Findings revealed, for example, only 13.9 percent of those had adopted soil conservation technology. This was cited as small, compared with other countries.
26 pages, Farmers’ perception on soil erosion has not adequately reported in the conditions of Ghana though its causes and effects are time and site-specific. The objective of this study was to assess farmers’ perception on soil erosion and implication for developing soil management strategy in the Eastern and Northern Regions of Ghana. A total of 130 household head farmers were interviewed and complemented with field observation and group. Data was analyzed using descriptive, chi-square test, T-test and binary logistic regression. The results show that there was significant variation in socioeconomic, farm and institutional attributes among the farmers`in the study regions. In the Eastern and Northern Regions, significantly higher proportions of the farmers (95.7% and 86.7%, respectively) perceived soil erosion as serious problem. Significantly higher proportions of the respondents (80%) perceived severe erosion problem at homestead land in the Eastern Region whereas severe erosion in the Northern Region was more noticed at distance farmlands (85.0%). In the two regions, the major causes of severe erosion as perceived by most farmers were over-cultivation, deforestation and heavy rainfall events. In the Eastern and Northern Regions, 58.6% and 75.0% of the farmers perceived, respectively, that soil erosion severity has been increased since the past 10-years. Perceptions of most frequently noted indicators of soil erosion were declined productivity, shallow soil depth, presence of rills, sheet erosion, soil loss from farmland, and change in soil color. Results of the binary logistic regression indicate that there is heterogeneity in the factors accounting for the perception of soil fertility. In developing promising soil management strategy in the study area, attention must be given to key socioeconomic, biophysical, farm and institutional factors.
Toland, Alexandra R. (author), Wessolek, Gerd (author), and Institute for Ecology, Dept. of Soil Protection, Technical University of Berlin, Berlin, Germany.
Format:
Conference paper
Publication Date:
2010-08
Published:
Austria: International Union of Soil Sciences (IUSS), c/o Institut fur Bodenforschung, Universitat fur Bodenkultur; Wien; Austria
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: D08056
Journal Title Details:
pp. 8-12
Notes:
Proceedings of the 19th World Congress of Soil Science: Soil solutions for a changing world, Brisbane, Australia, 1-6 August 2010. Symposium 4.5.2 Soil and human culture
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: D06597
Notes:
Abstract of paper presented in the History Section of the International Association for Media and Communication Research (IAMCR) conference, Braga, Portugal, July 18-22, 2010., Features an independent quarterly periodical that testified to the importance of sustainable agricultural practice from 1939 to 1954.
6 pages, In this time of information overload, successfully engaging farmers with compelling outreach materials is a major challenge for conservation programs and related research projects. One potential approach is targeting information to the recipient, e.g., local rather than regional soil and water conditions, when sending messages to farmers. Targeted information may increase engagement by making materials stand out as more relevant and useful; conversely, it may decrease engagement by making farmers wary of the program and how it is using the information. We tested the effect of targeted information on farmer engagement using a large, randomized controlled trial in Iowa. In partnership with Iowa State University, we sent 2,996 farmers a single mailing with information about erosion at the local watershed (targeted) or state (control) level and measured their responses to a two-minute survey. We found that targeted information increased relative response rates by 20%, from 13.8% to 16.4%. This level of increase is meaningful for practitioners, as well as statistically significant. Our findings show that targeted information can be an important tool for practitioners and researchers seeking to better connect with farmers who are inundated with marketing mail.
