11 pages, Background and Objective: Greenwashing as a concept has lately appeared to attract the attention of several practitioners and scholars.
This study aims to examine the effects of greenwashed labels on Lebanese consumersʼ trust, while accounting for the mediating role that
personal, social and environmental factors play. Materials and Methods: An online questionnaire was addressed to a sample of 227
consumers aged between 19 and 24 years old, in order to investigate their opinion towards labels that feature particular green attributes
on chocolate bars. This study adopts exploratory factor analysis and structural equation modeling for the analysis of data. Results: A
negative association exists between greenwashed labels and consumersʼ trust. The presence of personal and environmental factors as
mediators between greenwashed labels and consumersʼ trust does not indicate remarkable influence. Social factors alone are seen to
play the mediating role that affects the relation of the relevant variables. Conclusion: The suspicious greenwashing practices of many
corporations have today raised consumersʼ concerns. In general, many Lebanese consumers currently hold unfavorable perspectives
towards products that feature unverified green claims on their labels. Corporations targeting the Lebanese market should therefore
diminish their greenwashing activities and design truthful labels that generate trust among consumers.
Mitloehner, Frank (author / University of California-Davis)
Format:
Commentary
Publication Date:
2016-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11025
Notes:
Via online., "A white paper, defining the role animal agriculture and other sectors of societ play in their respective contribution of greenhouse gasses, as the societal concerns grow to seek a sustainable global future." ... "Now is the time to end the rhetoric and separate facts from fiction around the numerous sectors that contribute emissions and to identify solutions for the global food supply that allow us to reduce our impact on the planet and its resources."
19 pages., Online via UI e-subscription, Researchers examined the effectiveness of descriptive norm cues in the context of green advertising for large grocery chains through the lens of the persuasion knowledge model. "Results suggested that green advertising might be more productive if retailers frame their messages without descriptive norm cues and reliance on whether they are seen as 'green' (Whole Foods) or 'non green' (Wal-Mart)."
8 pages., Online via Directory of Open Access Journals (DOAJ.org). 8 pages., Author used a social vulnerability approach with a goal of improving conditions for persons and places most at risk. "However, this approach faces serious contradictions in both the disasters and development scenes." "...The promise of 'developed nations,' build around massive use of fossil fuels, puts global and African economic growth on a collision course with environmental calamity."
1 page., Research among those who ski reveals the dilemma they face in desiring to preserve the environment while using energy-intensive means of travel to and from skiing sites.
13 pages., Online from publisher., Using a review of literature, authors identified most important factors hindering the rise of public concern about the environment. Categories they identified included obtainment of information on environmental problems and appraisal processes related to environmental problems.
