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2. Engaging farmers in environmental management through a better understanding of behaviour
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Mills, Jane (author), Gaskell, Peter (author), Ingram, Julie (author), Dwyer, Janet (author), Reed, Matt (author), Short, Christopher (author), and University of Gloucestershire
- Format:
- Online journal article
- Publication Date:
- 2016-06-15
- Published:
- United Kingdom: Springer Nature
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 130 Document Number: D11282
- Journal Title:
- Agriculture and Human Values
- Journal Title Details:
- 34(2017) : 283-299
- Notes:
- 16 pages., via online journal, The United Kingdom’s approach to encouraging environmentally positive behaviour has been three-pronged, through voluntarism, incentives and regulation, and the balance between the approaches has fluctuated over time. Whilst financial incentives and regulatory approaches have been effective in achieving some environmental management behavioural change amongst farmers, ultimately these can be viewed as transient drivers without long-term sustainability. Increasingly, there is interest in ‘nudging’ managers towards voluntary environmentally friendly actions. This approach requires a good understanding of farmers’ willingness and ability to take up environmental activities and the influences on farmer behavioural change. The paper aims to provide insights from 60 qualitative farmer interviews undertaken for a research project into farmers’ willingness and ability to undertake environmental management, particularly focusing on social psychological insights. Furthermore, it explores farmers’ level of engagement with advice and support networks that foster a genuine interest, responsibility and a sense of personal and social norm to sustain high quality environmental outcomes. Two conceptual frameworks are presented for usefully exploring the complex set of inter-relationships that can influence farmers’ willingness to undertake environmental management practices. The research findings show how an in-depth understanding of farmer’s willingness and ability to adopt environmental management practices and their existing level of engagement with advice and support are necessary to develop appropriate engagement approaches to achieve sustained and durable environmental management.
3. The Land: stabilizing the soil with words and pictures
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lewison, Sarah (author)
- Format:
- Paper abstract
- Publication Date:
- 2010
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: D06597
- Notes:
- Abstract of paper presented in the History Section of the International Association for Media and Communication Research (IAMCR) conference, Braga, Portugal, July 18-22, 2010., Features an independent quarterly periodical that testified to the importance of sustainable agricultural practice from 1939 to 1954.