Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: D10750
Notes:
6 pages., Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Claude W. Gifford Collection., Report of a brainstorming session on this question at the annual meeting of the American Agricultural Editors' Association. Session conducted by W. A. Hart of Batten, Barton, Dursine and Osborn, Inc. This report lists 98 ideas generated by participants.
Benson, Marge (author / J. Walter Thompson Company)
Format:
Paper
Publication Date:
1985-04
Published:
USA: AgEcon
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10574
Notes:
3 pages., Via proceedings from a seminar, "Research on effectiveness of agricultural commodity promotion," of NECC-63 Research Committee on Commodity Promotion, Arlington, Virginia, April 9-10, 1985., Research is vital as communication planning "incorporates the consumer point of view throughout."
Case report about public service activities in the human dimensions program of the Department of Natural Resources, Cornell University, Ithaca, New York.
6 pages., Via online., Author outlined six engagement principles that facilitate community-building efforts in organizations and identified future directions for both application and investigation of those principles.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: D11566
Journal Title Details:
15(1) : 71-81
Notes:
11 pages., Online from journal., This autoethnographic analysis highlighted a number of obstacles and opportunities for engaging with environmental matters in church-based contexts.
11 pages., Online via UI e-subscription, Researchers investigated the relative effectiveness of comparative and non-comparative advertising in communicating the differentiating attributes of a brand of pasta among the Italian consumer respondents. Results showed that comparative advertising's effect depends on consumers' perceived differentiation among the brands and consumers' level of involvement with the specific product category.
November 13 issue via online. 2 pages., "The deal adds almost two dozen brands to the six in Penton's agricultural group, doubling the size of Penton. Farm Progress has been owned by Australia-based Fairfax Media.
1 page, Despite low levels of uptake and active engagement, social media and other online tools can be of great benefit to microbiology researchers, and their use is to be encouraged.
International: Food and Agriculture Organization (FAO) of the United Nations, Rome, Italy.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: D11569
Notes:
22 pages., Presentation at the annual conference of the South African Society for Agricultural Extension (SASAE), June 3-7, 2013, in Bloemfontein, South Africa. 22 pages., Presenter concluded that new innovative capacities are needed at all levels of capacity development. Recommendations included continuous adaptation to change, linking stakeholders in the innovation system, and considering farmers' own innovative processes.
13 pages., Via online journal., Blogs are a type of social media that present a unique opportunity to provide information to a large audience without the constraints of traditional media’s gatekeeping barriers. Within agriculture, several studies have examined agricultural blogs but not from the perspective of blog readers. Therefore, the purpose of this study was to describe the uses and gratifications of agricultural blog readers. This study used a descriptive survey research design and online questionnaire to assess agricultural blog readers’ demographics, Internet and blog use, attitudes toward agriculture, and motivations for reading blogs. Findings indicated most respondents had direct experience in agriculture and were supportive of the industry. The strongest motivations for accessing agricultural blogs were to find out what other people think about important issues or events and to find alternatives not covered by traditional news sources. Blogs proved to be a useful source of information, but more should be done to expand reach beyond those in the industry. Additional research is needed to more fully describe agricultural blog readers’ uses and gratifications.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11391
Notes:
5 pages., Online research report., A survey of 3,748 American-based scientists connected with the American Association for the Advancement of Science (AAAS) found that 87% agreed with the statement, "Scientists should take an active role in public policy debates about issues related to science and technology." At the same time, "most scientists believe that science news coverage can pose problems for science."
20 pages., via online journal., What happens when one controversial text meets another in performance? How do diverse audiences from rural and metropolitan areas respond to powerful yet provocative material? The Kennesaw State University Department of Theatre and Performance Studies sought to answer these questions with Splittin’ the Raft, a dramatic adaptation of Mark Twain’s Adventures of Huckleberry Finn as interpreted by ex-slave and abolitionist Frederick Douglass. Funded by the National Endowment for
the Arts, the ensemble toured seven North Georgia communities, ranging from inner-city schools to rural mountain towns. The struggles faced and the conversations encountered prove the
lasting legacy of American slavery. Socially engaged theatre can create a unique forum for constructive dialogue within communities. This article highlights the healing conversations inspired by this student production and explores some widely contrasting responses to renovated slave dwellings in two Georgia communities, Oxford and Sautee Nacoochee.
July 15 issue via online. 2 pages., Describes how Penton's increased emphasis on being an information service provider rather than business-to-business publisher is prompting a closer look at "investments in non-core businesses like data, events, and elearning."
