Wandersee, Cassie (author) and Baker, Lauri (author)
Format:
Paper abstract
Publication Date:
2018-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D10018
Notes:
Abstract of paper presented at the National Agricultural Communications Symposium, Southern Association of Agricultural Scientists (SAAS) Agricultural Communications Section, Jacksonville, Florida, February 4-5, 2018.
Benson, Marge (author / J. Walter Thompson Company)
Format:
Paper
Publication Date:
1985-04
Published:
USA: AgEcon
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10574
Notes:
3 pages., Via proceedings from a seminar, "Research on effectiveness of agricultural commodity promotion," of NECC-63 Research Committee on Commodity Promotion, Arlington, Virginia, April 9-10, 1985., Research is vital as communication planning "incorporates the consumer point of view throughout."
13 pages, Managing the spread of introduced invasive species relies on educating recreationists that currently or potentially harbor such species. By partnering with a local brewery, we developed the Lagers for Lakes Draft Series to facilitate outreach about aquatic invasive species in Erie, Pennsylvania. To date, Lagers for Lakes drafts and associated launch events have reached over 230 individuals and increased awareness of invasive species by 86%. With the materials provided here and the lessons learned from these events, we hope similar outreach efforts can be developed elsewhere to educate and minimize the spread of invasive species.
6 pages., Via online., Author outlined six engagement principles that facilitate community-building efforts in organizations and identified future directions for both application and investigation of those principles.
22 pages., via online journal, Agritourism is recreational travel for agricultural activities. While it provides many benefits, such as rural development and heritage preservation, many agritourism operators express challenges in marketing their operations. Social media is increasingly common in tourism marketing, but little research exists describing current marketing practices. Quantitative content analysis was used to describe 174 Oklahoma agritourism operations’ Facebook page activity in June 2018. Original posts created by the agritourism operations and community posts created by the general public had similar amounts of public interaction. Post interactions were not related to post length, and original post interactions were also not related to overall page likes. Live videos and traditional posts received the most interaction amongst types of original posts. Facebook event posts made by the agritourism operation received more public interaction than event posts made by the general public. Agritourism operators should focus on quality over quantity of information and be wary of creating posts in an “echo chamber” as only a small proportion of a large page following interact with posts. Marketing practitioners should avoid providing one-size-fits-all advice in Facebook marketing, as there was a large variety of Facebook activity observed. Future research should more specifically describe content of posts and consider perspectives of agritourism operators and visitors towards current Facebook marketing strategies.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: D11566
Journal Title Details:
15(1) : 71-81
Notes:
11 pages., Online from journal., This autoethnographic analysis highlighted a number of obstacles and opportunities for engaging with environmental matters in church-based contexts.
6 pages, In this article, I review Donaldson's (2020) Community Engagement for Extension Professionals: 21st Century Program Planning, Evaluation, and Professionalism. This guidebook is relevant to several audiences including undergraduate and graduate students, Extension professionals, and faculty who work with students and advisees on program planning research and practice. This article highlights the primary contributions of the guidebook, with special emphasis on proactive and reactive Extension programming models.
14 pages., Online via UI electronic subscription., Examines the impact of gain and loss message framing and issue involvement elicitation on consumer willingness to pay for two food safety enhancing technologies: cattle vaccines against E. coli and direct-fed microbials. Results showed strong consumer preference and willingness to pay for the technologies and consumer welfare gains from their introduction.
22 pages., via online journal., The community engagement professional (CEP) plays a critical role in engaging faculty, staff, and students with communities. In order to do this in the most effective way, this essay advocates
for CEPs to become familiar with the Cooperative Extension system and develop competency for engaging Extension personnel, even when those personnel are not a part of the CEP’s home institution. The essay extends the work of Dostilio et al. (2017) on preliminary competencies for the community engagement professional by identifying additional competencies, organized as knowledge, skill, and dispositions, that can help CEPs work with the Cooperative Extension system to maximize engagement opportunities for faculty, staff, and students. This essay also includes ideas for implementing competency training for CEPs. Conclusions include thoughts on preparing the community engagement professional to learn and collaborate with Cooperative Extension to enrich the academic experience and benefit the communities they serve.
5 pages, The scientific advice needed to inform national and regional policies addressing the key challenges we face today must take account of disparate requirements. The complex nature of the problems addressed in this article—which encompass food and nutrition security, global health and climate change—and the multitude of their interconnections, calls for an integrated and multi-disciplinary approach that spans aspects related to the use of natural resources; the adoption of new technologies all the way to issues related to food demand and human behaviour. The scale is also important: national policies need to respond to a set of heterogeneous local conditions and requirements and should be particularly mindful of the effect on vulnerable groups of the population. At the same time, the global interconnectedness of food systems and shared natural resources also necessitates coordinated action at regional and global levels. The InterAcademy Partnership sought to develop an innovative model for integrating and analysing multidisciplinary scientific evidence to inform governments and regional policy bodies for policymaking on food and nutrition security. This approach relies on IAP’s membership of over 130 science academies grouped in four regional networks for Africa, America, Asia and Europe. Our article reviews the model, in particular with regards to interdisciplinarity, exploring examples relating to yield gap, plant breeding and food processing, and reflects on lessons learned during the project discussions and when engaging with policy-makers and other stakeholders. We propose that the framework developed can be applied to integrated assessment of other societal challenges where the scientific community can play a significant role in informing policy choices.
6 pages, Approaches to communicating climate science beyond academia are necessary for enhancing salience, understanding, and engagement and accelerating action. This Primer discusses the heterogeneous manner in which climate change messaging is received by different audiences, how social scientific approaches could help to better tailor climate change messaging to this varied landscape, and how attempts to close this gap must consider the emotional and affective dimensions of climate messaging. We explore how the use of narratives can enhance effective climate science communication and emphasize the importance of evidence-based advocacy in the current era of global challenges, uncertainty, and post-truth.
