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2. Engaging hard-to-reach audiences through internal interdisciplinary and external diverse collaborations
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Garrett, Erin M. (author) and Belle, Ashley J. (author)
- Format:
- Journal article
- Publication Date:
- 2022-06-16
- Published:
- United States: Clemson University Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12603
- Journal Title:
- Journal of Extension
- Journal Title Details:
- V. 60, Iss. 2
- Notes:
- 8pgs, Through a combination of internal and external collaborations, consumer-based energy education designed for hard-to-reach audiences was successfully delivered statewide by an interdisciplinary Extension team. Program participants representing rural residents, senior citizens, and low-income audiences demonstrated improvements in knowledge and increased intention to change their home electricity usage behaviors. This outreach work can serve as a model for other Extension services to combine interdisciplinary teams with community partnerships to reach underserved audiences statewide.
3. Not Glamorous, but Needed: Teaching Energy Basics to Improve Farm Profitability
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Zoller, Chris (author) and Romich, Eric (author)
- Format:
- Journal article
- Publication Date:
- 2020-08-01
- Published:
- United States: Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12291
- Journal Title:
- Journal of Extension
- Journal Title Details:
- Vol. 58, Num. 4
- Notes:
- 5 pages, Despite the increase in energy consumption, rising energy costs, and the overall financial strain in the agriculture sector, the Extension system has allocated limited resources to energy education in agriculture. Many energy programs focus on renewable energy and energy efficiency technologies whereas little attention is paid to developing an understanding of how farmers are billed for electricity, when electricity is used, and why. The first step in developing evidence-based solutions to improve farm profitability is clearly defining the problems that need to be solved. If not Extension, who will take on the responsibility of providing this critical education?
4. Peer influence on household energy behaviours
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Wolske, Kimberly S. (author), Gillingham, Kenneth T. (author), and Schultz, P. Wesley (author)
- Format:
- Journal article
- Publication Date:
- 2020-01-27
- Published:
- UK: Nature Portfolio
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13073
- Journal Title:
- Nature Energy
- Journal Title Details:
- V.5
- Notes:
- 11 pages, Studies across multiple disciplines demonstrate the importance of peers in shaping energy-related behaviours. Research on this process is wide ranging, from documenting spatial peer effects in the adoption of rooftop solar—when an individual’s behaviour is influenced by the behaviours of neighbours—to showing how neighbour comparisons can be used to reduce household electricity consumption. However, gaps exist in our understanding of how and why these peer effects occur. In this Review, we examine recent findings on social influence in energy behaviour and discuss pathways through which social influence can result in peer effects. We propose a conceptual framework for predicting which social influence processes will most often result in peer effects, depending on the targeted energy behaviour. We also review the limitations of social influence as well as evidence for when it is expected to be the strongest.