USA: Science Research Associates, Chicago, Illinois.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01364
Notes:
Occupational Monographs - 4. Compiled from materials secured through Northwestern University in cooperation with the Illinois Federal Writers' Project of the Works Progress Administration (WPA). 48 pages.
7 p., The increasing use of computers on the farm raises the question of whether these new skills will be valued in off-farm employment. Data suggests that computers are used predominantly for a single group of tasks that may not develop the "systems skills" that are becoming increasingly important in off-farm employment.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12116
Notes:
Online from the website of the Donald W. Reynolds National Center for Business Journalism, Arizona State University, Phoenix, Arizona. 3 pages., Author describes four things for reporters to keep in mind as context when covering jobs in the energy sector of society.
Zagonel, Anissa (author), Baker, Lauri M. (author), King, Audrey E.H. (author), and Kansas State University
Oklahoma State University
Association for Communication Excellence
Format:
Journal article
Publication Date:
2019
Published:
United States: New Prairie Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10433
15 pages., Via online journal., Investment of employees in a brand can lead to greater public understanding and positive impressions of a brand by external stakeholders. However, this can be challenging in public organizations with multiple brand segments and a large number of employees spread across great distance with limited funds for marketing. While previous work has looked at Extension agents, faculty, and volunteers’ brand perceptions, no studies have looked at communication services employees’ investment in the brand. The purpose of this qualitative study was to discover how well employees in a university and Extension printing and mail entity understood the Extension brand and their investment in the brand. Research questions that guided this study were: 1) What perceptions and investment do communication services employees have in the Extension brand? And 2) what are employees’ perceptions of the organization’s branding and marketing efforts? Each of the 18 interviews included a series of questions focusing on employees’ story related to Extension and employees’ thoughts on branding and marketing efforts. Results in this study with communication services employees indicate these employees are not invested in the brand with the majority having little to no understanding of the mission of Extension. This contradicts previous research with employees in other brand segments of Extension. Implications of this work include a need for training on the Extension mission for communication services employees, a shift in culture to encourage investment in the brand, and inclusion of all Extension employees in the mission of Extension.
