Doerfert, David L. (author), Irani, Tracy (author / University of Florida), Akers, Cindy (author), Rutherford, Tracy (author / Texas A & M University), Davis Chad S. (author), compton, Kirsten (author / Texas Tech University), and Pioneer
Format:
Conference proceedings
Publication Date:
2004-06-24
Published:
USA: National agricultural communication summit Lake Tahoe, June 2004
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22133
7 pages., via online journal., Climate services entail providing timely and tailored climate information to
end-users in order to facilitate and improve decision-making processes.
Climate services are instrumental in socio-economic development and
benefit substantially from interdisciplinary collaborations, particularly
when including Early Career Researchers (ECRs). This commentary
critically discusses deliberations from an interdisciplinary workshop
involving ECRs from the United Kingdom and South Africa in 2017, to
discuss issues in climate adaptation and climate services development in
water resources, food security and agriculture. Outcomes from the
discussions revolved around key issues somewhat marginalized within
the broader climate service discourse. This commentary discusses what
constitutes “effective” communication, framings (user framings, mental
models, narratives, co-production) and ethical dimensions in developing
climate services that can best serve end-users. It also reflects on how
ECRs can help tackle these important thematic areas and advance the
discourse on climate services.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11827
Notes:
Printed pages in ACDC file include only the cover, abstract, citation details, and discussion section., Thesis in partial fulfillment of a Master's thesis, Texas A&M University, College Station, Texas., The purpose of this study was to determine Texas Public Relations Association(TPRA) members' perception of the word agriculture and how that perception influences perceptions of the skills and qualifications of graduates from agricultural communications and journalism (AGCJ) programs. A researcher-developed electronic questionnaire was used for data collection. Of accessible population of 148 TPRA members, 83 responded to the questionnaire, yielding a response rate of 56.08%.This descriptive study found that TPRA members did not have a negative perception of agriculture or the AGCJ major, but there was a lack of awareness of the AGCJ major and respondents had low self-perceived agricultural knowledge. Writing, interpersonal skills, public relations, editing, and media relations were considered to be the five most important skills in the public relations profession; however, AGCJ graduates were perceived to be only somewhat competent in these skills. Respondents ranked AGCJ as seventh of eight majors according to how well prepared graduates were perceived to be for entry-level public relations positions. Results indicated a positive correlation between awareness of the AGCJ major and perception of the major; therefore, the lack of awareness influenced the less positive perception of the major.
Ekstrom, Brenda L. (author), Leistritz, F. Larry (author), Rathge, Richard W. (author), and Department of Agricultural Economics, North Dakota State University.
Format:
Journal article
Publication Date:
1989
Published:
USA: Athens, GA : The University of Georgia.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 85 Document Number: C05583
AGRICOLA IND 90037924, This study explores the characteristics of North Dakota families who quit farming between 1980 and 1986 for economic reasons. It describes (1) the demographic characteristics of former operators as well as the structural and financial characteristics of their former farms, (2) the financial circumstances of their departure from farming and the support systems they used in their transition, and (3) their current employment situation and perceived family financial well-being. These data are compared with those of a cross section of households that were operating farms in the state in 1986. The findings clearly indicate that significant numbers of farm families are making the transition to other occupations and that, in many cases, this transition involves migrating to urban areas. Displaced farmers who chose to leave their community were typically younger, more educated, and had less equity than those who chose to stay. Such selective migration poses numerous negative consequences for communities, such as declining school enrollments, membership losses in churches, a reduction in volunteers, and stagnation in community organizations. Additionally, the findings indicate that one in three displaced farmers did not take advantage of important community-based support systems to aid in their transition. This suggests that an important role for community development practitioners is to develop community-based programs that reduce the stigma of failure associated with those who quit farming while offering aid and assistance to marginal farmers. The major challenge for practitioners, however, is to devise a strategy that will broaden their area's economic base. Programs focusing on educational and technical assistance for local business operators, alternative delivery systems for community services, and the recruitment of young leaders and volunteers must receive high priority.