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    2. An overview of the electronic agricultural studies in trading and marketing sections

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Alavion, Seyed J. (author) and Allahyari, Mohammad S. (author)
    Format:
    Journal article
    Publication Date:
    2012
    Published:
    Iran
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: D07541
    Journal Title:
    Agricultural Management
    Journal Title Details:
    14 (2): 123-132

    3. Retailing in rural Nebraska: buying locally and electronically

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Allen, John C. (author), Cordes, Sam (author), and Vogt, Rebecca J. (author)
    Format:
    Report
    Publication Date:
    2000-05
    Published:
    USA: Center for Applied Rural Innovation, University of Nebraska, Lincoln.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C28984
    Notes:
    Research Report 00-5. 35 pages.

    5. Is it for generation me? A qualitative study exploring marketing and selling plants online to millennial-aged consumers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Baker, M. Lauri (author), Tully, M. Kelsey (author), and Sumners, R. Deanna (author)
    Format:
    Journal article
    Language:
    Englsih
    Publication Date:
    2020-05-13
    Published:
    USA: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11784
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    Iss.2, Vol. 104
    Notes:
    14 pages., via online journal, As online selling of products like living plants increases, it is increasingly important to understand how millennial-aged consumers perceive the purchasing experience. New-media technologies like social media, e-newsletters, and other forms of digital communication are easily adopted by millennial-aged consumers. One of these tools, 360-degree video, offers novel ways to preview products offered online and look inside local brick-and-mortar stores, which can be visited in person. Sales of horticultural goods online have been slow to be developed by industry veterans, creating ample opportunities available to new ventures. This qualitative study used a series of three focus groups to answer the research questions of RQ1: What challenges exist for garden centers attracting millennials? RQ2: What are millennials preferences for purchasing live plants online? RQ3: What aspects of digital online marketing influence millennials to make decisions? RQ4: What are millennials preferences for 360-degree video? Results of this study indicate 360-degree video is not the preferred avenue for marketing plants online to millennials, however, high-quality photos and video with educational content and the use of social media could be effective.

    10. Electronic commerce and rural economic development: helping rural businesses prepare for the 21st century

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bomash, William M. (author)
    Format:
    Speech
    Publication Date:
    2000-02-25
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 113 Document Number: C11095
    Journal Title Details:
    <1 pages>
    Notes:
    Presented By William M. Bomash on the U.S. Department of Agriculture (USDA) Outlook Forum 2000, Washington, D.C. February 25, 2000