18 pages., via online journal., Genetically modified (GM) foods have attracted a great deal of controversy. While some consumers and organizations regard GM foods as safe, many other consumers and organizations remain concerned about their potential health risks. The results of three studies suggest that consumers respond differently to persuasive messages regarding GM foods on the basis of their preexisting attitudes. Weak anti-GM consumers tend to comply with a variety of pro-GM messages. In contrast, strong anti-GM consumers exhibit message-opposing behavior. Moreover, they respond just as negatively to a safety message (claiming that GM foods are safe) as to a risk message (claiming that GM foods are unsafe). The mechanism underlying these effects is consumers’ perceived health risk. A benefit message claiming that GM foods are beneficial (e.g., more nutritious than their conventional counterparts) is a better alternative for strong anti-GM consumers. Finally, the results suggest that persuasive messages do not significantly change pro-GM consumers’ evaluations of these foods.
8 pages., via online journal., Formalised methods to address uncertainty are becoming the norm in hydrological modelling, yet they remain fragmented and highly academic, thus limiting their utility for practitioners. Using a qualitative, empirical study of the PIREN-Seine program in France, this paper explores the proccesses behind this trend in an effort to elucidate its prevalence despite inherent limitations when applied to a decision-making context. We identify: 1/ displacement of ‘uncomfortable knowledge’, 2/ fragmented responsibility, 3/ confidence, and 4/ relational framing as interconnected factors, which concurrently support the production of scientific knowledge and the social construction of ignorance, whether it be wilful or intentional. We posit that ignorance is implicitly negotiated among researchers and practitioners in order to reconcile cognitive dissonance and maintain confidence, thereby allowing water managers to take action in the face of uncertainty. Finally, we put forth the notion that having our ‘eyes wide shut’ can be interpreted in two ways: one facilitates the normalisation of ignorance, leaving us vulnerable to unexpected surprises; the other promotes transparent and explicit communication in support of more adaptive and robust decisions.
10 pages, via online journal, Model farmers are a common feature of many developing world agricultural extension networks within which they demonstrate new cultivation techniques and technologies to local communities. The diverse political-economic and socio-cultural roles that such farmers assume, however, are rarely afforded critical scrutiny. To do so, we emphasise the ways in which model farmers facilitate not only the production and transfer of knowledge but also of materials and legitimacy. These transfers occur both horizontally to community members and vertically through linkages with extension agents, research institutions and private sector interests. We establish how these transfers have important impacts upon both efficiency and equity. To illustrate, we use examples of model farmers drawn from research on hybrid rice dissemination in Mandya district, Karnataka. Despite having the same official functions within the extension network, the model farmers we surveyed assumed strongly different roles with notable implications for the effectiveness of knowledge transfer alongside equity considerations.
4 pages., via online journal., Given the urgent need to raise public awareness on biodiversity issues, we review the effectiveness of “ecosystem services” as a frame for promoting biodiversity conservation. Since its inception as a communications tool in the 1970s, the concept of ecosystem services has become pervasive in biodiversity policy. While the goal of securing ecosystem services is absolutely legitimate, we argue that it has had limited success as a vehicle for securing public interest and support for nature, which is crucial to securing long-term social mandates for protection. Emerging evidence suggests that focusing on ecosystem services rather than the intrinsic value of nature is unlikely to be effective in bolstering public support for nature conservation. Theory to guide effective communication about nature is urgently needed. In the mean-time, communicators should reflect on their objectives and intended audience and revisit the way nature is framed to ensure maximum resonance.
12 pages., via online journal., Effective communication of risks involved in the climate change discussion is crucial and despite ambitious protection policies, the possibility of irreversible consequences actually occurring can only be diminished but never ruled out completely. We present a laboratory experiment that studies how residual risk of failure of climate change policies affects willingness to contribute to such policies. Despite prevailing views on people’s risk aversion, we found that contributions were higher at least in the final part of treatments including a residual risk. We interpret this as the product of a psychological process where residual risk puts participants into an ”alarm mode,” keeping their contributions high. We discuss the broad practical implications this might have on the real-world communication of climate change.
11 pages., via online journal., Fish farmers need to take into account many factors, including climate-related risks, when making decisions to invest in stocking ponds or cages in rivers. Officials, experts, and other fish farmers try to influence these decisions by communicating information about risks verbally or using text messages. Recurrent mass mortality events associated with droughts and floods suggest some communication efforts have been ineffective. Theories of risk communication make different predictions about what elements make messages influential. The purpose of this study was to improve understanding of the potential influence of inserting tactical messages into a communication text on the decision behavior of fish farmers with respect to climate-related risks. Experiments were carried out on hand-held tablets with 1050 fish farmers as subjects. Fish farmers were asked to imagine they faced a risk of drought, water shortage, flood, or increasing risks of drought in a drying climate. They were also given a plausible response measure that would require some investment, and then asked to indicate how likely they would adopt that measure. Farmers’ intentions to take risk reduction actions in long-term adaptation increased when the message they received re-affirmed that they were susceptible to the threat, an impact was likely or that the response to the risk was an effective measure. For shorter-term risk reduction measures, the effect of re-affirming response efficacy was to suppress intentions to act. This study found no evidence that appeals to fear, guilt, or anxiety emotions work; references to social norms, behavioral control, and benefit versus cost arguments also failed to increase intentions to act. The findings of this study supported some propositions of common risk communication theories but not others. The methods and findings are useful for improving the design of communications aimed at informing farmers about climate-related risks.
15 pages., via online journal., Recent European policy highlights the need to promote local fishery and aquaculture by means of innovation and joint participation in fishery management as one of the keys to achieve the sustainability of our seas. However, the implicit assumptions held by the actors in the two main groups involved – innovators (scientists, businessmen and administration managers) and local fishermen – can complicate, perhaps even render impossible, mutual understanding and co-operation. A qualitative analysis of interviews with members of both groups in the Valencian Community (Spain) reveals those latent assumptions and their impact on the respective practices. The analysis shows that the innovation narrative in which one group is based and the inventions narrative used by the other one are rooted in two dramatically different, or even antagonistic, collective worldviews. Any environmental policy that implies these groups should take into account these strong discords.
16 pages., Article #: 1999, via online journal., The main purpose of this study was to determine the structure of consumer preferences
regarding information on farming system and nutritional enhancement of eggs to verify if consumers
are willing to accept products combing sustainability and nutrition related claims. The data was
collected within a CAPI (Computer Assisted Personal Interviews) survey on a representative
sample of 935 consumers responsible for food shopping. A discrete choice-based conjoint method
was selected in eliciting consumer preferences among different product profiles with varying
levels of attributes. A hierarchical cluster analysis was used to identify four distinct clusters
that differed significantly in terms of importance attached to production system attributes and
socio-demographic profiles. The results of the experiment showed that price and farming system
had the most significant mean relative importance in shaping consumers’ preferences, while other
attributes such as nutrition and health claims, egg size, package size and hen breed were far
less important. Free range eggs had the highest relative importance for consumers despite the
fact that organic egg production systems are governed by much stricter animal welfare standards.
Our segmentation revealed that two of our four clusters may be more easily reached by information
on animal welfare related attributes in egg production than the others. The results of our study
provide the policy makers and marketing practitioners with insights applicable for communication
and pricing strategies for eggs with sustainability claims.
6 pages., via online journal., The role of media in agricultural sector in Pakistan is considerably high and in case of Punjab its role becomes manifold. In such a backdrop, this study was carried out to explore the relevance and effectiveness of media (TV and Radio) for farmers in providing agricultural information. The effectiveness of media was assessed by investigating the access to and availability of the sources used, frequency, preferred medium (language) of the source and the coverage of factors affecting agricultural productivity by the source. For this purpose, District Nankana Sahib of Punjab was selected. Multistage sampling technique was employed to select two tehsils (Shahkot and Sangla Hill) of Nankana Sahib randomly. Further, five villages from these two tehsils were selected conveniently and 90 farmers were approached employing convenient sampling technique. The findings imply that TV and Radio subscribers are considerably high but the usage of media for agriculture information is not as effective as it should be. The study revealed that most of the participants had access to TV and radio but preferred brochures, pamphlets, newspapers, agents of pesticide companies and fellow farmers for acquiring relevant information. Most of the agricultural information delivered through TV and radio was in Urdu while the participants showed their preference for Punjabi or local language as a medium of such information. As for coverage of factors affecting agricultural productivity, weather forecast, plant protection measures, livestock and sowing methods were given extensive coverage while machinery and crop variety were slightly covered.
Hasan, Md. Mahedi (author), Mondal, Md. Nazrul Islam (author), Islam, Md. Nurul (author), and Hoque, Md. Aminul (author)
Format:
Online journal article
Publication Date:
2017
Published:
United States: Taylor & Francis
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 64 Document Number: D10728
Journal Title Details:
32(3): 214-223
Notes:
11 pages., via online journal., Farm programmes (FPs) of varied categories have been developed and
aired over several decades by Bangladesh Betar, the national radio of
Bangladesh for the diffusion of farm technologies. The study aimed
to produce an in-depth academic evaluation of their effectiveness
in educating farmers in Bangladesh. A sample of 465 respondents
from the Khulna and Rajshahi divisions in Bangladesh was randomly
selected for a questionnaire survey. To analyse the data, relevant
documents were collected from the Ministry of Information, the
Ministry of Agriculture, and the Ministry of Fisheries and Livestock
of Bangladesh. Frequency distribution, z-test, and binary logistic
regression analysis were used as statistical tools. The farm knowledge
levels of the farmers were considered the predictors for evaluating
the effectiveness of FPs. The results revealed that 93.33% of the
sample did not listen to the FPs, while only very few of the listeners
listened regularly. Despite this, at the ‘weak’ and ‘average’ levels of
knowledge significant differences were noted between listener and
non-listener farmers of FPs. The binary logistic regression analysis
(Model 1) identified that the farmers who listened to the FPs were
likely to acquire farm knowledge 6.62 times more than the farmers
who did not listen to the FPs. The farmers who listened to the FPs were
likely to have farm knowledge 2.64 times more than the farmers who
did not listen to the FPs but consulted with other sources of farming
information (Model 2). Similarly, a listener of FPs with farm training
was likely to acquire farm knowledge 5.76 times more than a nonlistener with farm training (Model 3). The FPs were found to be very
effective and could be used to better complement other mechanisms
for educating farmers. Regular access to the FPs ought to be ensured
through appropriate stimulants for the diffusion of farm technologies.
