14 pages., Via online journal., Green technology is the means of improving towards the rising environmental concern. The implication of green fertilizer technology (GFT) is the need for the modern development of environmentally friendly technology, also to increase the production level among all the agriculture crops. It is especially needed for paddy production, as it has always been considered as an important commodity because it is the main staple food for the nation. Paddy production in Malaysia using GFT allows for sustainable development and boosts the yield. Nevertheless, the adoption rate of GFT is unsatisfactory in most of the developing countries, including in Malaysia. The fact that the cost of production is considerably higher results in low-level perception regarding the adoption of GFT. Hence, the integration of communication and technology factors could become one of the main elements for the further development of the paddy sector in Malaysia. The overall objective of this research study will identify the factors that determine paddy farmer's adoption decision on GFT in Malaysia. To do so, a literature review was compiled on the topic of agriculture innovation-based adoption decision theories such as Diffusion of innovation (DOI), Theory of reasoned action (TRA), Theory of Planned Behavior (TPB) and Technology acceptance model (TAM) and communication channels to study paddy farmers' adoption decision of GFT. The results of the review revealed that this framework highlights adoption as an intricate behavior, interweaving aspects such as communication channels, socio-psychological and innovation attribute considerations. The conceptual framework illuminates the decision towards adoption as a self-motivated process, assumes a composite interaction among groups of variables coming from two different theories. The combination of DOI, TRA, TPB, TAM and communication channels overcome some limitations that arise when the only theory is used to examine the adoption decision among paddy farmers in Malaysia. Correspondingly, there has been limited empirical research done on the decision of adoption toward GFT use among paddy farmers in Malaysia.
16 pages., via online journal., raceability system has received wide attention in solving food safety issues, via which food information could be tracked back to producer/farmers. Consumers need to obtain this information from producers or social networks, trust in the information, and consequently assess perceived risks, especially when food scandals are exposed to the media. In this study, we introduce the social embeddedness theory to understand how consumers' social activities affect their risk perceptions on traceable food. Specifically, we investigate how risk perceptions are predicted by the interpersonal relationships, organizational level and social-level relationships. Results show that the interpersonal relationships were associated with lower levels of risk perceptions, while organizational and social relationships impacted consumer's risk perceptions at middle and higher levels, respectively. Results also show that the “ripple effect” extended to effect of risk events with negative information, however, did not exist for the group exposed to positive information. Potential food safety implications have been proposed to identify for effective risk mitigation under media coverages.
10 pages, via online journal, Extension’s ability to purposively develop the capacity of its agents to effectively work with and
lead people is limited by a lack of data that identifies for which competencies agents need training.Interpersonal leadership competencies are widely recognized as important for Extension
professionals and the literature indicates they are linked with job satisfaction, motivation, and
performance. The Borich method was used to identify priority training needs for Extension agents
in Florida within the interpersonal leadership domain. A Principal Component Analysis revealed
the interpersonal leadership competencies could be operationalized into two latent constructs,
conflict management and group leadership. Competencies for which training is most needed were
mostly part of the conflict management construct. The results can be used to intentionally design
professional development programs, improve the state’s competency model, and inform future
research related to conflict in Extension.
Hasan, Md. Mahedi (author), Mondal, Md. Nazrul Islam (author), Islam, Md. Nurul (author), and Hoque, Md. Aminul (author)
Format:
Online journal article
Publication Date:
2017
Published:
United States: Taylor & Francis
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 64 Document Number: D10728
Journal Title Details:
32(3): 214-223
Notes:
11 pages., via online journal., Farm programmes (FPs) of varied categories have been developed and
aired over several decades by Bangladesh Betar, the national radio of
Bangladesh for the diffusion of farm technologies. The study aimed
to produce an in-depth academic evaluation of their effectiveness
in educating farmers in Bangladesh. A sample of 465 respondents
from the Khulna and Rajshahi divisions in Bangladesh was randomly
selected for a questionnaire survey. To analyse the data, relevant
documents were collected from the Ministry of Information, the
Ministry of Agriculture, and the Ministry of Fisheries and Livestock
of Bangladesh. Frequency distribution, z-test, and binary logistic
regression analysis were used as statistical tools. The farm knowledge
levels of the farmers were considered the predictors for evaluating
the effectiveness of FPs. The results revealed that 93.33% of the
sample did not listen to the FPs, while only very few of the listeners
listened regularly. Despite this, at the ‘weak’ and ‘average’ levels of
knowledge significant differences were noted between listener and
non-listener farmers of FPs. The binary logistic regression analysis
(Model 1) identified that the farmers who listened to the FPs were
likely to acquire farm knowledge 6.62 times more than the farmers
who did not listen to the FPs. The farmers who listened to the FPs were
likely to have farm knowledge 2.64 times more than the farmers who
did not listen to the FPs but consulted with other sources of farming
information (Model 2). Similarly, a listener of FPs with farm training
was likely to acquire farm knowledge 5.76 times more than a nonlistener with farm training (Model 3). The FPs were found to be very
effective and could be used to better complement other mechanisms
for educating farmers. Regular access to the FPs ought to be ensured
through appropriate stimulants for the diffusion of farm technologies.
