Beam, Brooke W. (author), Specht, Annie R. (author), and Buck, Emily (author)
Format:
Conference paper
Publication Date:
2017-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08159
Notes:
Research paper presented in the Agricultural Communications Section, Southern Association of Agricultural Scientists (SAAS) conference in Mobile, Alabama, February 4-7, 2017. 22 pages., Analysis of the "Living with the Land" attraction at Walt Disney World, an automated boat ride that educates visitors on agricultural topics.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03125
Notes:
Visual Aids in Agricultural Extension Series, Scientific Communication Service of the Inter-American Institute of Agricultural Sciences of the Organization of American States. 39 pages.
Case study of an internationally-finded campesino radio station and cultural negotiation in which local interests engage with - and transform - donor-funded content aimed at the local community.
17 pages, This article draws upon research exploring a project that combines edutainment and participatory communication strategies as an approach to social change in Malawi. Throughout the research, I take a critical stance that seeks to uplift voices of an audience attending a radio listening club (RLC) and therefore utilize participatory methods to co-create the body of knowledge with study participants. In this article, I query RLC audience’s thoughts of the project’s relevance and influence in their daily lives. Oriented by Hall’s concepts of encoding and decoding, I analyse my data focusing on the dynamics between the objectives of the producers and the lived reality of the participants. Findings reveal that audience’s motivation for continued attendance of the RLC is different to that intended in the encoding process; rather audiences negotiate the relevance of messages to their own needs, those of their children and utilize the space to extend their social capital.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02307
Notes:
Pages 300-333 in Colin MacAndrews and Chia Lin Sien (eds.), Too rapid development: perceptions and perspectives from Southeast Asia. Ohio University Press, Athens. 370 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00442
Notes:
Pages 21-48 in Thomas L. McPhail (ed.), Development communication: reframing the role of the media. Electronic resource from Wiley InterScience. Wiley-Blackwell, Chichester, UK. 239 pages.