Sharing the importance of agriculture, agricultural education, and programmatic efforts through Extension is vital to ensuring policy makers and the general public understand the need for supporting the overall agricultural industry. However, communicatingsuch importance can be challenging without accurate, evidence-based language to describe what makes agricultural initiatives unique and effective. Furthermore, having knowledge of the unique strengths of Extension builds a foundation of resources agricultural staff can use in problem-solving, communication, and education techniques. A Delphi study was conducted to research the unique strengths of University of GeorgiaExtension in an effort to better educate and communicate with local and state stakeholders. Findings resulted in 11 strengths that gained 100% agreement from research respondents. Six thematic categories covering all agreed-upon strengths document strengths in an explicit way that can also help with internal communication and education effortswithin the Extension organization.
Jiggins, Janice (author), Roling, Niels (author), Swanson, Burton E. (author), and Swanson: Associate Professor, International Agricultural Education; and Associate Director, INTERPAKS, University of Illinois; Roling: Professor of Extension Education, Agricultural University, Wageningen; Jiggins: Author and Consultant on Women and Agricultural Extension
Format:
Book chapter
Publication Date:
1984
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 73 Document Number: C03486
Notes:
John Behrens Collection; see C03480 for original, In: Swanson, Burton E., ed. Agricultural extension : a reference manual. 2nd ed. Rome, Italy : Food and Agriculture Organization, United Nations, 1984. p. 89-107
