USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09346
Notes:
1 page., Description of a 2013 ACE Development Fund Grant project involving preservation of historical information about the Kaw Nation, first residents of Kansas.
Edgar, Leslie D. (author), Edgar, Don W. (author), Cox, Casandra (author), Pennington, Kristin M. (author), and Bills-Hunt, Beth Ann (author)
Format:
Paper
Publication Date:
2012-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01501
Notes:
Paper presented in the Agricultural Communications Section of the Southern Association of Agricultural Scientists annual meeting, Birmingham, Alabama, February 5-6, 2012. 21 pages.
Meyers, Courtney A. (author), Irlbeck, Erica (author), Fletcher, Kelsey (author), and Smith, Jade (author)
Format:
Paper
Publication Date:
2011-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01500
Notes:
Paper presented in the Agricultural Communications Section of the Southern Association of Agricultural Scientists annual meeting, Corpus Christi, Texas, February 6-7, 2011. 24 pages.
Case study involving audience misinterpretation of an instructional film used in a developing country. Viewers saw and remembered a chicken in the background of one scene more than the main point about the need to boil water.
9 pages., Online via UI electronic subscription., A choice experiment was used to evaluate the U.S. public's willingness to pay for egg attributes including housing system, color, size, and certifying agency. A significant difference in willingness to pay for hen housing systems was found using video information treatments describing hen housing systems. Participants were indifferent between hen housing systems when they viewed video treatments describing hen housing systems. However, they clearly preferred the cage-free system when they viewed no video treatments. "Results point towards potential public misunderstanding of the costs and benefits associated with the "cage-free" egg label designation."
