9 pages., Online via UI electronic subscription., A choice experiment was used to evaluate the U.S. public's willingness to pay for egg attributes including housing system, color, size, and certifying agency. A significant difference in willingness to pay for hen housing systems was found using video information treatments describing hen housing systems. Participants were indifferent between hen housing systems when they viewed video treatments describing hen housing systems. However, they clearly preferred the cage-free system when they viewed no video treatments. "Results point towards potential public misunderstanding of the costs and benefits associated with the "cage-free" egg label designation."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21688
Notes:
Pages 207-219 in K. Sadanandan Nair and Shirley A. White (eds.), Perspectives on development communication. Sage Publications, Inc., Thousand Oaks, California. 256 pages.
Brooks, John R. (author / Radio/Television Communications Specialist, Louisiana Cooperative Extension Service, Agricultural Center, Louisiana State University)
Format:
Journal article
Publication Date:
1991
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 83 Document Number: C05066
