17 pages, via online journal, In disaster crises, communication among stakeholders and response organizations are important. In Florida, the role of the County Extension Director (CED) is threefold – educational programming, leadership of a county extension program, and county office administrative responsibilities. However, their primary role in disaster emergencies is to facilitate collaborations with state and federal partners. During Hurricane Irma in 2017, UF/IFAS CEDs assisted in response efforts. However, communication efforts can become challenging in such chaotic and stressful situations. This research explored communication challenges among CEDs, clients, and statewide partners in hurricane events. Insights into the communication role of CEDs could enhance UF/IFAS Extension’s communication plan for effective information dissemination post-disaster. The Uses and Gratifications Theory guided this qualitative study. Interviews occurred with nine CEDs from various counties across Florida. Results showed CEDs used numerous communication channels to connect with clients, staff, and statewide partners, mainly for the purposes of information dissemination. The main reasons for selecting these communication channels depended on its accessibility, reliability, and whether it was a usual form of communication. Some participants were unaware of available resources which resulted in duplicate efforts. Thus, they required additional information from statewide partners. Some participants also had difficulty connecting clients with people who could assist them with insurance information and aid. As such, this study recommended a central communication system to avoid redundant efforts, strengthening relationships with disaster agencies to promote information-sharing and avoid miscommunication, and developing a list of resources and contacts for CEDs’ first engagement in disaster response.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D11691
Notes:
2 pages., Online from website of the United Nations Educational, Scientific and Cultural Organization (UNESCO), Paris, France., Description of the UNESCO Horizontes Program, through which young people from some rural schools in Peru learn to grow vegetables in their homes and farms. Youths work with their families, using audios and texts provided to them. Through the program, they can "implement their life projects and dedicate themselves to activities linked to the development of their communities inside or outside their locality without losing their identity."
Leggette, Holli (author), Rutherford, Tracy (author), and Sudduth, Amanda (author)
Format:
Paper
Publication Date:
2011-02-01
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01503
Notes:
Paper presented in the Agricultural Communications Section of the Southern Association of Agricultural Scientists annual meeting, Corpus Christi,Texas, February 6-7, 2011. 24 pages.
