Landini, Fernando (author) and Consejo Nacional de Investigaciones Científicas y Tecnicas (National Council of Scientific and Technological Research), Argentina
University of La Cuenca del Plata, Argentina
University of Moron, Argentina
Format:
Online journal article
Publication Date:
2015-04-15
Published:
Argentina: Elsevier
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10882
9 pages, online journal article, Quality rural extension is of utmost importance for generating food security and sustainable rural development. In this paper, Argentine rural extensionists' point of view on how to be a good practitioner is described, as well as compared to good practices proposed by scholars and international development organizations. Forty rural extensionists from the Northeastern Argentine provinces were interviewed (29men, 11 women). Interviews were recorded and transcribed, texts were categorized and contents analyzed. Scholars and extensionists, despite agreeing to most of the same principles, frame their recommendations for good extension practices in different ways. The former's recommendations tend to be supported by multiple case studies and focused on best practices on the level of extension projects or policies, while the latter's tend to draw upon their own experience and develop proposals more concerned with interpersonal interactions and with overcoming practical problems in real (and not ideal)settings. Best extension practices depend on environmental, institutional, political and cultural contexts, this implying there is no best extension practice in general. Training extensionists in interpersonal skills and in social sciences is key for reaching good extension results. Horizontal communication between farmers and extensionists, negotiation over best technologies, and helping farmers reflect on their production practices are extension strategies with great potential.
Ascroft, Joseph R. (author), Keith, R.F. (author), and Yadav, D.P. (author)
Format:
Book chapter
Publication Date:
1968
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 11 Document Number: B01482
Notes:
AgComm Teaching, see also ID B01478, In mass communication and the development of nations (ppIv-1-Iv-18). East Lansing, Michigan: International Communication Institute, Michigan State University
