Reprinted editorial from Farm, Stock and Home. Recounts the dangers of withholding advertising because a marketer does not happen to like a certain article or editorial in a paper. "If this attitude of mind becomes general and advertising is distributed to the trimmers or the silent publications the public will be under the necessity of paying something like a reasonable price for publications that dare to be alive and vital. Perhaps that would be more satisfactory all around, for if an editor must write with both eyes on the advertisers, it's a long farewell to social, economic and moral progress."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22646
Notes:
Presented at the Agricultural Media Summit, Milwaukee, Wisconsin, July 31, 2005., Author is World President of the International Federation of Agricultural Journalists and Chief Executive Officer of IFP Media, which publishes the Irish Farmers Monthly and 30 other periodicals. Examines the relationship between advertising and editorial content, and suggests that integrity and impartial editorial content are "key to maintaining our product standard to ever increasingly discerning audiences."
Evans, James F. (author) and Banning, Stephen A. (author)
Format:
Paper
Publication Date:
2005-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C23966
Notes:
Presented at the Association for Education in Journalism and Mass Communication conference in San Antonio, Texas, August 2005. 13 pages., Report of qualitative research among a sample of U.S. agricultural advertisers and commercial farm publishers regarding their concerns and their perspectives about managing the editorial-advertising "wall." Authors employed a contractualist model in which power within the reader-publisher-advertiser triad requires mutual agreement by all parties.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: B00768
Notes:
AgComm Teaching, Madison, Wisconsin: Dept. of Agricultural Journalism, College of Agricultural and Life Sciences, University of Wisconsin. 71pp. (Bulletin 38).
