Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08628
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of research report. Department of Agricultural Journalism, University of Wisconsin, Madison. Bulletin 21, 34 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36967
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 16, Presented at the annual APA meeting, Chicago, Illinois, October 18-19, 1949. 4 pages., Identifies average cost per 100 readers, by subject classification (e.g., agricultural chemicals and fertilizers, automotive industry, building materials and equipment, seeds).
21 pages., Economic analyst provided evidence of "the deplorable state of affairs in the analytical procedure employed in the evaluation of the effects of advertising in the agricultural field."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22491
Notes:
Agricultural Publishers Association Record, Jul 1, 1921 - Jan 1, 1922, Series No. 8/3/80, Box 4, University of Illinois Archives., Special Bulletin - Agricultural Publishers Association. 3 pages., Extracts of correspondence between APA and the Farm Press Committee of the American Association of Advertising Agencies about advertising rates in farm papers.
