Katz, Richard W. (author), Murphy, Allan H. (author), Stewart, Thomas R. (author), and Stewart, Katz: The National Center for Atmospheric Research, Boulder, CO; Murphy: Oregon State University, Department of Atmospheric Science
Format:
Journal article
Publication Date:
1984
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: C02793
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09658
Notes:
Outline of a presentation at a symposium, "Optimal allocation of animal industry checkoff funds: lessons from meat demand analysis," during an American Agricultural Economics Association meeting, East Lansing, Michigan, August 3, 1987. 6 pages.
8 pages., Online via UI electronic subscription., Researchers measured farmer demand for a new agricultural technology , a triple-layered hermetic storage bag which reduces storage loss from insect pests and neutralizes aflatoxin contamination in grain. Findings revealed a highly elastic demand that that the wholesaler could increase profit by lowering the price. Farmers who had prior awareness of the bag were willing to pay 20% more on average than those previously unaware of it. Farmers' valuation of the bags was not significantly different based on the medium (text, audio, or video) through which they received the information.
