VanSickle, John J. (author) and Zhang, Fangyi (author)
Format:
Research report
Publication Date:
2019-01-14
Published:
USA: Food and Resource Economics Department, Institute of Food and Animal Sciences, University of Florida, Gainesville.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10414
Notes:
25 pages., Results suggest that education and promotion activities yield positive returns to the Florida tomato industry, much from shifting demand away from imported tomatoes to U.S. grown tomatoes.
Song, Gi-Soon (author) and Bedi, Arjun S. (author)
Format:
Book chapter
Publication Date:
2006
Published:
Laos
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25443
Notes:
Pages 251-267 in Maximo Torero and Joachim von Braun (eds.), Information and communication technologies for development and poverty reduction: the potential of telecommunications. Johns Hopkins University Press, Baltimore, Maryland. 362 pages.
Zilberman, David (author), Khanna, Madhu (author), and Sunding, David (author)
Format:
Book chapter
Publication Date:
1998
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17004
Notes:
Pages 257-284 in Steven A. Wolf (ed.), Privatization of information and agricultural industrialization. CRC Press, Boca Raton, Florida. 299 pages, This chapter originated as part of a workshop held at the University of Wisconsin-Madison on October 25-26, 1995. Theme of the workshop: "Privatization of information and technology transfer in U.S. agriculture: research and policy implications."
Kaiser, Harry M. (author) and Schmit, Todd M. (author)
Format:
Paper
Publication Date:
2004-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22325
Notes:
Presented at the annual meeting of the American Agricultural Economics Association, Denver, Colorado, August 1-4, 2004. 24 pages., High increases in media advertising costs have caused a shift away from generic advertising to other promotional activities. A relatively new retail-level promotional activity is the Dairy Case Management Program aimed at improving the management, appearance, and operation of the dairy case. An evaluation of the Northwestern Hudson Valley Market program demonstrated increases in sales volume for both supermarkets/mass merchants and convenience/drug stores. However, the value of volume gains compared with program costs indicates a cost recovery time of over two years. Therefore, program success depends on the implementation of a long-run strategy with continual evaluation.
