Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08628
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of research report. Department of Agricultural Journalism, University of Wisconsin, Madison. Bulletin 21, 34 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36967
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 16, Presented at the annual APA meeting, Chicago, Illinois, October 18-19, 1949. 4 pages., Identifies average cost per 100 readers, by subject classification (e.g., agricultural chemicals and fertilizers, automotive industry, building materials and equipment, seeds).
21 pages., Economic analyst provided evidence of "the deplorable state of affairs in the analytical procedure employed in the evaluation of the effects of advertising in the agricultural field."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22491
Notes:
Agricultural Publishers Association Record, Jul 1, 1921 - Jan 1, 1922, Series No. 8/3/80, Box 4, University of Illinois Archives., Special Bulletin - Agricultural Publishers Association. 3 pages., Extracts of correspondence between APA and the Farm Press Committee of the American Association of Advertising Agencies about advertising rates in farm papers.
Appeared in the Northwestern Agriculturist, January 20, 1906., The Northwestern Agriculturist gives any farmers who keep three cows or more a free five-year subscription to the periodical if they will follow recommendations of the periodical's dairy department and give the periodical one-half of the value of the increased milk produced. Article emphasizes the economic value of good information - how "farm papers containing dairy departments make cows give milk."
Bonnen, James T. (author / Michigan State University, East Lansing)
Format:
Book chapter
Publication Date:
unknown
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 101 Document Number: C08698
Notes:
In: James Hildreth, Katerine Lipton, Ken Clayton and Carl O'Connor , ed. Agriculture and Rural Areas Approaching the 21st Century; Challenges for Agricultural Economics. 452-483; Iowa State University Press
