Fairchild, Dean G. (author) and Dahlgran, Roger A. (author)
Format:
Paper
Publication Date:
1996
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: D11669
Notes:
11 pages., Pages 204-216 in Proceedings of the NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management, Chicago, Illinois > 1981-1999 Conference Archive., Researchers estimated net reach and average frequency of exposure to publicity about a case of chicken contamination in the U.S. "It was found that for each unit of increase in weekly publicity frequency, prices were depressed by 1.2 percent, leading to a $760 million retail loss to the chicken industry. This amounts to less than one-quarter of one percent of revenue over the 10 years studied."
Farnsworth, R.L. (author), Kogan, M. (author), Moffitt, L.J. (author), Savaleta, L.R. (author), and U.S. Department of Agriculture, Economic Research Service Farnsworth, Zavaleta; U.S. Department of Agriculture, Economic Research Service Farnsworth, Zavaleta; U.S. Department of Agriculture, Economic Research Service Farnsworth, Zavaleta; University of Illinois
Format:
Journal article
Publication Date:
1986
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 58 Document Number: C01685
Feuz, D.M. (author / South Dakota State University), Wagner, J.J. (author / South Dakota State University), and Fausti, S.W. (author / South Dakota State University)
Format:
Research paper
Publication Date:
1992-09
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 106 Document Number: C09275