Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 82 Document Number: D10831
Notes:
10 pages., via website AgWeb's Farm Journal, In their story, “Plowed Under, The Next American Farm Bust Is Upon Us,” (paywall) the Wall Street Journal reported on the tough times we’re facing in agriculture. They are tough. And, as a corn and soybean farmer, it’s painful to see. But farmers are nothing if not resilient. And we’ll survive this one too.
Kennedy, Tracey L. (author), Torgerson, Randall E. (author), and Torgerson: Agricultural Cooperative Service Administrator; Kennedy: Assistant to the Administration, Agricultural Cooperative Service
Format:
Journal article
Publication Date:
1987
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 84 Document Number: C05187
Clark, E. Ann (author), Lehman, Hugh (author), Weise, Stephan F. (author), and Lehman: Department of Philosophy, University of Guelph, Guelph, Ontario, Canada; Clark and Weise: Department of Crop Science, University of Guelph, Guelph, Ontario, Canada
Format:
Journal article
Publication Date:
1993
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07622
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07816
Notes:
James F. Evans Collection, see C07805 for original, In: Walter J. Armbruster and John E. Lenz, eds. Commodity promotion policy in a global economy: proceedings of a symposium, October 22-23, 1992, Arlington, Virginia. Oak Brook, IL: Farm Foundation, 1993. p. 119-125.
5 pages, Sugarcane industry is at second position after textile industry in Pakistan. By the export of refined sugar, it plays a significant role in the economy of the country. Public and private sectors extension field staff work with sugarcane growers to improve their per acre yield. The research was conducted to compare and identify the services provided by those two sectors. A total of 150 respondents were selected randomly and interviewed to collect data through a structured interview schedule. The data were analyzed using Statistical Package of Social Sciences (SPSS). It was revealed that private sector provided commodity services such as improved sugarcane seed more than the public sector. However, public sector provided agriculture machinery on subsidized basis whereas private sector did not have any of such facility but was ahead in providing the advocacy services, arranging trainings/workshops, paying farm/home visits, organizing method demonstrations and arranging agricultural fares (Kissan Mellas) for farmers due to better funding. However, Agri. Helpline calls system of public sector was found more effective.
Schulze, Birgit (author) and Deimel, Ingke (author)
Format:
Paper
Publication Date:
2012
Published:
Germany
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11715
Notes:
Paper presented at the 22nd Annual International Food and Agribusiness Management Association (IFAMA) World Forum and Symposium, June 10-14, 2012, Shanghai, China. 14 pages., Authors analyzed the level of agreement of German citizens with the positions of animal rights, consumer protection, and farmer lobby groups and how this agreement or disagreement affects citizens' future meat consumption. Survey findings indicated that the intention to reduce meat consumption is only indirectly influenced by media frames generated by lobby groups. Behavioral control and subjective norm represented the most important direct influencing factors. However, the moral and economic pressure frme have a strong impact on attitude toward meat consumption.
International: MIT Press, Cambridge, Massachusetts.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11015
Notes:
Chapter in NBER book: Adam B. Jaffe, Josh Lerner and Scott Stern (eds.), Innovation policy and the economy, volume 6, pages 67-90., Author examines sources of consumer surplus that are likely to exist due to the types of sites being used online and points to research that quantifies the consumer gains from use of the Internet. ... Reports that the Internet increases price competition so that consumers pay less for products and improves daily life by increasing the variety, quality and availability of products and information. These gains are particularly useful to people with high transactions costs (busy, rural) and uninformed people. By allowing consumers in rural or sparsely populated areas to share tastes which might be rare in the local population, it particularly benefits consumers who might have more difficulty physically interacting with people of their tastes.
INTERPAKS, Examines the level of significance of extension services and the marginal contribution of extension services to increased agricultural production in Gujarat State (1976-77). In addition, the marginal contributions of extension services are compared for the high and low productivity areas of the state. Results of the regression analysis indicate that extension investment has played a significant role in increasing agricultural production only in the high productivity areas while in the low productivity areas it has played an insignificant and even negative role.
"While the net may provide a new medium for dissent and opposition, its impact is offset by two principal factors." Factors cited include the digital divide and growing commercialism.
Barkley, Andrew (author) and Barkkley, Paul W. (author)
Format:
Book
Publication Date:
2015
Published:
USA: Routledge, Taylor and Francis Group, London and New York.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: D07071
Notes:
196 pages., "In an information-based economy...the only source of prosperity is providing consumers with what they desire." Authors conclude that the flow of information from consumers to producers may be more important than providing consumers with knowledge about agriculture.
15 pages, The main purpose of this qualitative research was to design an export marketing strategy model for tea products to target markets. The statistical population was composed of all experts in the field of this research topic (N = 332). The sample size was determined as equal to the statistical population. Second-hand data used for data collection and a semi-structured interview was used as the research instrument. Five series of interviews were conducted with the experts. In order to identify the status of tea export, the first interview was done with tea exporters during 2016 (87 people were interviewed). The second round of interviews was done with factory holders to investigate the status of green tea leaf and dry tea as well as the respective model (170 companies were interviewed). In the third step, the experts and practitioners (50 people) were interviewed to provide the research model. The fourth round of interviews was carried out with 10 experts of the tea research center and organization to examine the status of tea gardens, green tea, and dry tea production and the main model. Finally, some Iranian business and economic advisers were interviewed in the fifth step. The results showed that direct export - business partner was the most suitable method to enter the target markets. Participation in relevant fairs in the target country and invitation and presence of traders of target markets in Iran were determined as the most appropriate method for market penetration and development strategy. Low price with more discounts was seen as a more suitable pricing strategy. Top quality and top packaging were selected as the best methods regarding product strategy. The selection of top distributors in each country and chain stores were determined for the product distribution. Using the brand of target market, digital marketing, fair, and social networks were recognized as a more suitable promotion strategy. Gardener and factory holder cooperation, agricultural improvement of tea gardens, promoting the quality of green leaf of tea, and using modern types of machinery for cultivation and harvesting in production strategy were the most important production strategy. In addition, differentiation through special taste and smell of Iranian tea, high quality, and attractive packaging design and type were recognized as the best differentiation strategy.
