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- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Reed, Vergil D. (author)
- Format:
- Journal article
- Publication Date:
- 1958-10
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06894
- Journal Title:
- Journal of Marketing
- Journal Title Details:
- 23(2) : 140-145
