Author argues that "it is the intangible assets, such as culture, corporate reputation, and relationships with customers, that are the most difficult for competitors to copy and are the foundation for long-term success" in e-commerce.
Hooker, Neal H. (author), Ernst, Stan (author), Heilig, Julia (author), and Agricultural, Environmental and Development Economics, Ohio State University, Columbus.
Format:
Report
Publication Date:
2001
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25711
