Annual listing of the largest communications agencies whose clients sell products and services within the agricultural industry and/or the rural lifestyle market.
Tanaji, Gaikwad Shridhar (author), Desai, Sudhir B. (author), Kolekar, A.B. (author), and Department of Technology (YCSRD), Shivaji University Kolhapur, Maharashtra, India.
Format:
Journal article
Publication Date:
2016
Published:
India: Indian Institute of Technology; Bombay; India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: D08050
Kabanda, S. (author), Brown, I. (author), and Centre for IT and National Development in Africa, Dept. of Information Systems, University of Cape Town, Private Bag X3, Rondebosch, South Africa
Format:
Journal article
Publication Date:
2017-07
Published:
Tanzania: Elsevier Ltd.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: D08102
Esfahani, Latifeh Pour Mohammad Badher (author), Asadiyeh, Zahra Shojaei (author), and Faculty of Engineering, University of Shahrekord, Shahrekord, Iran
School of Agriculture, Shahrekord University, Shahrekord, Iran
Format:
conference papers
Publication Date:
2009
Published:
International: IEEE - Inst. Electrical Electronics Engineers Inc.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08177
Notes:
Article number 5454875, pp. 3528-3531, 1st International Conference on Information Science and Engineering, ICISE2009; Nanjing; China; 26 December 2009 through 28 December 2009; Category numberE3887; Code 80401
Via December 2017 issue of Agri Marketing magazine. Entitled Annual Marketing Services Guide 2018., Annual directory of companies, marketing services, agencies, agricultural and trade print, broadcast, e-business/associations, National Agri Marketing Association(NAMA)chapters and members, and Canadian Agri Marketing Association (CAMA)chapters.
Baker, Lauri M. (author), Boyer, Cheryl R. (author), Peterson, Hikaru Hanawa (author), King, Audrey E.H. (author), and Kansas State University
University of Minnesota, St. Paul
Format:
Journal article
Publication Date:
2018-08
Published:
United States: American Society for Horticultural Science
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 11 Document Number: D10334
8 pages., Via online journal., Online, direct selling (ODS) has become the leading way that people acquire goods, with Amazon (Seattle, WA) being the largest online vendor in the United States. This study sought to determine if horticultural businesses were engaging in ODS with Amazon, ebay, and other websites. Researchers examined the ODS activity of 498 businesses using quantitative content analysis methods, and found that 93 horticultural industry businesses were conducting some form of ODS through their websites, but only four offered products on Amazon. Results indicate that ODS remains an untapped marketplace for the horticultural industry, particularly for small, rural businesses.
19 pages., via online journal., Agricultural e‐commerce clusters are new phenomena that have emerged in rural China. In examining the case of Shuyang County in Jiangsu Province, this paper puts forward an integrated model revealing the formation mechanism of agricultural e‐commerce clusters. The paper shows that the formation of agricultural e‐commerce clusters involves four processes of technology introduction, technology diffusion, quality crisis, and industrial agglomeration based on elements such as industry bases, e‐commerce platforms, network facilities, logistics services, entrepreneurial talent, local government, and market demand. Rural social networks and imitation behaviors promote technology diffusion by reducing the cost of technology introduction, and industrial agglomeration is found in the economies showing a deepening of labor divisions and geographic agglomeration. Throughout the formation process, a quality crisis may occur due to a race to the bottom and the opportunistic behaviors of local farmers. This work suggests that regional e‐commerce development is a systematic project. Governments of developing countries should not only realize the positive impacts of e‐commerce for the development of the agricultural industry but also recognize the premise and logic of how e‐commerce can play a prominent role.
An accompanying paper of the same title represents an earlier version of the journal article, including the Figure 1 and Reference list not included in the html version of the journal article., Via online., Information technology has developed rapidly, particularly in the area of social media. Almost all groups in society now use social media in their day to day activities, and one group that has been greatly impacted is young farmers. Before this era, farmers had difficulty accessing information. This study aims to find out what benefits are obtained and obstacles encountered by the use of social media in farming activities by the young farmers. This paper is descriptive explorative by using a qualitative approach. The data collection technique itself uses in-depth interviews, observations, literature studies, and documentation. The research location was in Bulukerto Village, Bumiaji Sub-District, Batu City which was carried out from November to December, 2017. The informants were chosen because they already used new media to support their farming activities. The result is the use of social media in the agricultural sector is widely used by young farmers in order to increase revenue and to seek information. Even so, there are still a number of problems faced by young farmers when utilizing social media, namely those interested in buying and selling online for agricultural products are not as high as other products and about the trust. The advice that can be given is farmers must post photos of products on Instagram with good pictures and caption. They also can tag others to reshare and spread the product information.
International: MIT Press, Cambridge, Massachusetts.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11015
Notes:
Chapter in NBER book: Adam B. Jaffe, Josh Lerner and Scott Stern (eds.), Innovation policy and the economy, volume 6, pages 67-90., Author examines sources of consumer surplus that are likely to exist due to the types of sites being used online and points to research that quantifies the consumer gains from use of the Internet. ... Reports that the Internet increases price competition so that consumers pay less for products and improves daily life by increasing the variety, quality and availability of products and information. These gains are particularly useful to people with high transactions costs (busy, rural) and uninformed people. By allowing consumers in rural or sparsely populated areas to share tastes which might be rare in the local population, it particularly benefits consumers who might have more difficulty physically interacting with people of their tastes.
9 pages, via online journal article, Internet is a key for globalization and a tool for communication around the world. E-commerce has been introduced as a global phenomenon in the twenty-first century by internet development. The main goal of this research is to investigate the challenges and solutions of e-commerce in Iran’s agriculture. The paper is based on a descriptive-analytical type of field research, therefore a questionnaire was prepared as our data collection tool. The population of this research was a panel of agriculture faculty members in Iran. The overall results showed that the use of e-commerce in Iran’s agriculture has many obstacles ahead in infrastructural, cultural, social and educational fields. The research findings showed that e-commerce can provide many advantages like profitability, elimination of intermediaries, agricultural production market development, farmers' awareness of market prices, and access to national and international markets, increasing competition and improving the quality of agricultural products. According to the results it seems
that infrastructure development, culture and security and confidence production, and internet training to all classes of people are the most important strategies for e-business development in agriculture. Further research in this area and using other countries’ experiences are some other proposed solutions for e-commerce development in Iranian agriculture.
12 pages., via online journal., The increasing use of internet, especially the proliferation of social networks has offered companies of all sectors the opportunity to keep in contact with their consumers; getting their feedbacks and complains on a daily basis and even to create short online chains enabling consumers to buy their products. This trend is found to be rather limited in the case of food products. The main objective of this article is to deal with consumer’s perceptions towards the potential use of social media to create online short supply chains for food. Projective techniques (Sentence completion tasks) have been used in this study. As, they allow researchers to uncover motivations, emotions and beliefs that drive consumer’s perception and behavior which may not be detected by straightforward questioning. The findings of this study have allowed to obtain insight into those aspects that consumers regard as opportunities or barriers of such potential short food chains. The main aspect is to put food enterprises in the picture about what is going on in consumer’s mind. This might open new possibilities for food businesses to develop a new short food chain.
"This teaching case provides an example of adopting e-commerce in the interaction and trading activities between participants in the food sector through a typical agricultural products e-commerce company in China." It can be used to teach graduate/postgraduate students in agricultural business, MBA and executive programmes about the agri-food e-commerce business model.
Online via https://doaj.org, Article deals with the role of information and communication technologies and the related infrastructure to induce innovations for sustainable rural development." Authors examined the role of social innovation to create a new demand for products, services, and organizational models for farm and rural enterprises.
160 pages., 160 pages, Annual directory featuring agri-marketing companies, marketing services, agencies, agricultural and trade print media, agricultural broadcast media, agricultural e-businesses and associations, National Agri-Marketing Association (NAMA) Directory, and Canadian Agri-Marketing Association (CAMA) directory.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11657
Notes:
16 pages., Paper presented at the 2019 conference of the Australian Agricultural and Resource Economics Society, February 12-15, 2019, Melbourne, Australia., Reports on an online survey among consumers in three Chinese cities. Analyses indicated that the New Retail e-commerce mode of food consumption was significantly associated with food choice motives such as taste appeal, quality concerns, others' reviews, discount, gender, household size, age, income, occupation and marital status. Live aquatic product and fresh fruit were the most frequently consumed food categories with the New Retail mode of the consumers.
Online from publisher. 3 pages., Highlights and cited reactions to a 10-year plan, "New Era for Smarter Food Safety," from the U.S. Food and Drug Administration. Four key elements: tech-enabled traceability, smarter tools and approaches for prevention and outbreak response, new business models (such as e-commerce) and retail food modernization, and food safety culture.
Online from publication. 1 page., Brief review of research reports indicated that beef demand has remained strong to date, online ordering for both groceries and meat ordering is likely here to stay, and positive consumer perceptions of beef increased during the pandemic.
Print copy from publisher by subscription. 154 pages., Annual directory and guide including sections: companies, marketing services, agencies, agricultural publications, broadcast, e-business associations, telephone directory, National Agri-Marketing Association (NAMA) directory, and Canadian Agri-Marketing Association (CAMA) directory.
16 pages, Branding agricultural products are popular in the online market, but little is known about consumers' preferences for agricultural product brands in an E-commerce environment. This study analyzed consumer preferences for three types of agricultural product brands and the interaction effect among them in an E-commerce environment with a choice experiment. Our results show that regional brand shows remarkable complementary effects on grower brand and store brand, implying regional brand can enhance the value of other brands. Also, we found that there is a substitution effect between grower brand and store brand. Interestingly, we find that consumers prefer cheap or expensive fuji apples rather than middle-price ones, implying significant consumption stratification in the Chinese online food market. This study also confirms the importance of the time window of delivery. This paper can provide critical information to optimize brand strategies of agricultural products in an E-commerce environment. [EconLit citations: D12, Q11, Q13]
Hooker, Neal H. (author), Ernst, Stan (author), Berning, Casie (author), Stoel, Leslie (author), and Agricultural, Environmental and Development Economics, Ohio State University, Columbus.
Format:
Research report
Publication Date:
2004
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25709
Hooker, Neal H. (author), Ernst, Stan (author), Heilig, Julia (author), and Agricultural, Environmental and Development Economics, Ohio State University, Columbus.
Format:
Report
Publication Date:
2001
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25711
Hooker, Neal H. (author), Ernst, Stan (author), Berning, Casie (author), and Agricultural, Environmental and Development Economics, Ohio State University, Columbus.
Format:
Research report
Publication Date:
2004-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25712
Hooker, Neal H. (author), Ernst, Stan (author), Heilig, Julia (author), and Agricultural, Environmental and Development Economics, Ohio State University, Columbus.
Format:
Report
Publication Date:
2002-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25713
Notes:
Posted at http://aede.osu.edu/resources/docs/pdf/104B27F2-1508-4C42-A95DC32539B3BF26.pdf, First Report: AEDE-FR-0006. 2 pages.
Singh, Amit (author) and Food and Agriculture Organization of the United Nations, Rome, Italy.
Format:
Report
Publication Date:
2005-11
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 160 Document Number: C26291
Notes:
6 pages., Case study of an information distribution service providing farmers and traders with access to market and technical information on crops and other commodities with which they deal in the form of a newspaper, magazines, short message service by mobile phone, and web services.
Food and Agriculture Organization of the United Nations, Rome, Italy.
Format:
Report
Publication Date:
2005-11
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 160 Document Number: C26293
Notes:
10 pages., Case study of TARAhaat, an e-business "created to bring the benefits of the Internet to India's rural population." The title combines an Indian NGO intiative (Technology and Action for Rural Alternatives, TARA) with "haat" (meaning a village bazaar).
Examines issues of connectivity, language and content of the internet. Concludes that "in reality the internet concentrates economic activity and power more narrowly in one group. As a result there is a real risk that we are moving towards a two-tier technology society that perpetuates the old distinctions between North and South."
Knight Ridder Tribune Business News via ProQuest. 2 pages., Summarizes results in Pennsylvania of a U.S Department of Agriculture survey among farmers about their adoption and use of computers and the Internet.
Gaiani, Silvia (author) and Dipartimento di Economia e Ingegneria Agrarie, Universita di Bologna.
Format:
Report
Publication Date:
2008
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: C28332
Notes:
DEIAgra Working Paper 08-002. 17 pages., Examines whether the use of e-Choupal for information dissemination and service delivery leads to improvements in farmers' quality of decisions. E-Choupal is the largest information technology-based intervention created in rural India by a corporate entity, the Indian Tobacco Company.
Morehart, Mitch (author), Stenberg, Peter (author), Brown, Dennis (author), Cromartie, John (author), Vogel, Stephen (author), and Breneman, Vince (author)
Format:
Abstract
Publication Date:
2009-08
Published:
USA: Economic Research Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29243
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29804
Notes:
Pages 163-179 in Adam Lindgreen and Martin K. Hingley (eds.), The new cultures of food: marketing opportunities from ethnic, religious and cultural diversity. Gower Publishing Limited, Surrey, England. 319 pages.
Damhorst, Mary Lynn (author), Lennon, Sharron J. (author), Kim, Minjeong (author), Johnson, Kim K.P. (author), Jolly, Laura D. (author), and Jasper, Cynthia R. (author)
Format:
Journal Article
Publication Date:
2007-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30221
Damhorst, Mary Lynn (author), Lennon, Sharron J. (author), Kim, Minjeong (author), Johnson, Kim K.P. (author), Jolly, Laura D. (author), and Jasper, Cynthia R. (author)
Format:
Journal article
Publication Date:
2007-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30541
