Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C11892
Journal Title Details:
19 pages
Notes:
UNCTAD Expert Meeting on Systems and National Experiences for Protecting Traditional Knowledge, Innovations and Practices. Geneva, 30 October - 1 November 2000
International: MIT Press, Cambridge, Massachusetts.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11015
Notes:
Chapter in NBER book: Adam B. Jaffe, Josh Lerner and Scott Stern (eds.), Innovation policy and the economy, volume 6, pages 67-90., Author examines sources of consumer surplus that are likely to exist due to the types of sites being used online and points to research that quantifies the consumer gains from use of the Internet. ... Reports that the Internet increases price competition so that consumers pay less for products and improves daily life by increasing the variety, quality and availability of products and information. These gains are particularly useful to people with high transactions costs (busy, rural) and uninformed people. By allowing consumers in rural or sparsely populated areas to share tastes which might be rare in the local population, it particularly benefits consumers who might have more difficulty physically interacting with people of their tastes.
16 pages, Branding agricultural products are popular in the online market, but little is known about consumers' preferences for agricultural product brands in an E-commerce environment. This study analyzed consumer preferences for three types of agricultural product brands and the interaction effect among them in an E-commerce environment with a choice experiment. Our results show that regional brand shows remarkable complementary effects on grower brand and store brand, implying regional brand can enhance the value of other brands. Also, we found that there is a substitution effect between grower brand and store brand. Interestingly, we find that consumers prefer cheap or expensive fuji apples rather than middle-price ones, implying significant consumption stratification in the Chinese online food market. This study also confirms the importance of the time window of delivery. This paper can provide critical information to optimize brand strategies of agricultural products in an E-commerce environment. [EconLit citations: D12, Q11, Q13]
