Tanaji, Gaikwad Shridhar (author), Desai, Sudhir B. (author), Kolekar, A.B. (author), and Department of Technology (YCSRD), Shivaji University Kolhapur, Maharashtra, India.
Format:
Journal article
Publication Date:
2016
Published:
India: Indian Institute of Technology; Bombay; India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: D08050
Annual listing of the largest communications agencies whose clients sell products and services within the agricultural industry and/or the rural lifestyle market.
9 pages, via online journal article, Internet is a key for globalization and a tool for communication around the world. E-commerce has been introduced as a global phenomenon in the twenty-first century by internet development. The main goal of this research is to investigate the challenges and solutions of e-commerce in Iran’s agriculture. The paper is based on a descriptive-analytical type of field research, therefore a questionnaire was prepared as our data collection tool. The population of this research was a panel of agriculture faculty members in Iran. The overall results showed that the use of e-commerce in Iran’s agriculture has many obstacles ahead in infrastructural, cultural, social and educational fields. The research findings showed that e-commerce can provide many advantages like profitability, elimination of intermediaries, agricultural production market development, farmers' awareness of market prices, and access to national and international markets, increasing competition and improving the quality of agricultural products. According to the results it seems
that infrastructure development, culture and security and confidence production, and internet training to all classes of people are the most important strategies for e-business development in agriculture. Further research in this area and using other countries’ experiences are some other proposed solutions for e-commerce development in Iranian agriculture.
