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    Start Over Subject Term e-commerce Subject Term e-marketing Subject Term food industry

    1. Producer willingness to pay for the services provided by an electronic trade platform: the case of MarketMaker

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Zapata, S.D. (author), Carpio, C.E. (author), Isengildina-Massa, O. (author), and Lamie, R.D. (author)
    Format:
    Poster
    Publication Date:
    2013-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00899
    Notes:
    Poster presented at the Southern Agricultural Economics Association annual meeting, Orlando, Florida, February 3-5, 2013. 2 pages.

    2. Short food supply chains from a social media marketing perspective: a consumer-oriented study in Spain

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Elghannam, Ahmed (author) and Mesias, Francisco (author)
    Format:
    Online journal article
    Publication Date:
    2019-03
    Published:
    Bononia University Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11092
    Journal Title:
    New medit: Mediterranean journal of economics, agriculture and environment
    Journal Title Details:
    18(1): 79-90
    Notes:
    12 pages., via online journal., The increasing use of internet, especially the proliferation of social networks has offered companies of all sectors the opportunity to keep in contact with their consumers; getting their feedbacks and complains on a daily basis and even to create short online chains enabling consumers to buy their products. This trend is found to be rather limited in the case of food products. The main objective of this article is to deal with consumer’s perceptions towards the potential use of social media to create online short supply chains for food. Projective techniques (Sentence completion tasks) have been used in this study. As, they allow researchers to uncover motivations, emotions and beliefs that drive consumer’s perception and behavior which may not be detected by straightforward questioning. The findings of this study have allowed to obtain insight into those aspects that consumers regard as opportunities or barriers of such potential short food chains. The main aspect is to put food enterprises in the picture about what is going on in consumer’s mind. This might open new possibilities for food businesses to develop a new short food chain.

    3. The internet as a business environment in Romanian agriculture

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Moga, L.M. (author), Buhociu, F.M. (author), Ionita, I. (author), Virlanuta, F.O. (author), and Antohi, V. (author)
    Format:
    Journal article
    Publication Date:
    2009-01
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07817
    Journal Title:
    international Journal of Food, Agriculture and Environment
    Journal Title Details:
    7 (2): 651-654