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    161. Rethinking entry mode choice of agro-exporters: the effect of the internet

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Serrano, Raul (author) and Acero, Isabel (author)
    Format:
    Journal article
    Publication Date:
    2015
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: D06580
    Journal Title:
    International Food and Agribusiness Management Review
    Journal Title Details:
    18(3) : 67-84

    166. Television advertising and classes of food products consumed in a paediatric population

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Taras, Howard (author), Nader, Philip (author), Berry, Charles C. (author), Hoy, Tricia (author), and Boyd, Christy (author)
    Format:
    Journal article
    Publication Date:
    2000
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36488
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    19(4) : 487-493

    167. E-agriculture development in South Africa: opportunities, challenges and prospects

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Tembo, Rachael (author) and Maumbe, Blessing M. (author)
    Format:
    Book chapter
    Publication Date:
    2010
    Published:
    South Africa
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02157
    Notes:
    Pages 19-42 in Blessing M. Maumbe (ed.), E-agriculture and e-government for global policy development: implications and future directions. Information Science Reference, Hershey, Pennsylvania. 321 pages.

    171. Specialist journalism

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Turner, Barry (author) and Orange, Richard (author)
    Format:
    Book
    Publication Date:
    2013
    Published:
    International: Routledge, Oxon, United Kingdom.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02364
    Notes:
    216 pages.

    172. The use of nostalgia in television advertising: a content analysis

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Unger, Lynette S. (author), McConocha, Diane M. (author), and Faier, John A. (author)
    Format:
    Journal article
    Publication Date:
    1991
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D05873
    Journal Title:
    Journalism and Mass Communication Quarterly
    Journal Title Details:
    68(3) : 345-353

    175. Establishing a strong brand identity through a website: the case of Greek food SMEs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Vlahvei, Aspasia (author), Notta, Ourania (author), and Grigoriou, Evita (author)
    Format:
    Journal article
    Publication Date:
    2013
    Published:
    Greece
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02742
    Journal Title:
    Procedia Economics and Finance
    Journal Title Details:
    5 : 771-778

    176. Bloggers beware: corporate image can soar or plummet in blogosphere

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    W.P. Carey School of Business (author / Arizona State University)
    Format:
    Article
    Publication Date:
    2005-11-23
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 182 Document Number: C37054
    Notes:
    Via online. 3 pages., Includes case example of an unsuccessful blog used to introduce a new milk-flavored drink.

    178. Food and beverage advertising to children on U.S. television: Did national food advertisers respond?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Warren, Ron (author), Wicks, Jan LeBlanc (author), Wicks, Robert H. (author), Fosu, Ignatius (author), and Chung, Donghung (author)
    Format:
    Journal article
    Publication Date:
    2007
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D05868
    Journal Title:
    Journalism and Mass Communication Quarterly
    Journal Title Details:
    84(4) : 795-810

    179. Endorser weight and perceptions of brand attitude and intent to purchase

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Westover, Michael Lea (author) and Randle, Quint (author)
    Format:
    Journal article
    Publication Date:
    2009
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D11600
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    15 : 57-73
    Notes:
    18 pages., Online via UI e-subscription, Through an experimental design, this study examined the effects of the weight or body type of those modeled in advertisements on purchase intent for two types (diet and non-diet) of a fictitious brand of soda. Findings revealed that thinner models were associated with greater purchase intent and more positive brand belief for the diet drink. However, no relationship was found between model size and purchase intent or brand belief for the non-diet drink.

    180. Advertising and cooperative marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wohlgenant, Michael K. (author)
    Format:
    Discussion paper
    Publication Date:
    1998-08-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: C10351
    Journal Title Details:
    selected papers session sp-8y: 7 pages
    Notes:
    discussant's comments for American agricultural economics association annual meeting, August 2-5, 1998, Salt Lake City, Utah