Gordon, Ross (author), Hastings, Gerard (author), McDermott, Laura (author), and Evans, W. Douglas (author)
Format:
Book chapter
Publication Date:
2008
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01365
Notes:
Pages 74-90 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.
Guilkey, David K. (author), Haines, Pamela S. (author), Popkin, Barry M. (author), and Haines, Popkin: Department of Nutrition, University of North Carolina; Guilkey: Department of Economics, University of North Carolina
Format:
Journal article
Publication Date:
1988
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03036
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: D10871
Notes:
303 pages., This book provides an up-to-date and comprehensive review and critique of the scientific evidence concerning the prevalence, nature and potential effects of food advertising and other forms of marketing on children. There is growing international concern about the prevalence of childhood obesity and associated health problems. Poor quality diet and nutrition has been blamed. The food and soft drinks industries have been targeted in this context for their promotions of foods and drinks that are high in salt, sugar and fat content. Many of the most widely promoted and consumed food brands fail to meet recommended nutritional standards. What is the evidence for the effects of food promotions on children's food preferences, diets and health? This book draws on evidence from around the world, reviewing the major studies before presenting a fresh assessment of the state of play. It considers also the issue of food regulation and advertising codes of practices, the need for better and relevant consumer education and socialisation about advertising and nutrition.
(source: Nielsen Book Data)
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 5 Document Number: B00547
Notes:
See also B00288, a report of the thesis. Eugene A. Kroupa Collection., Thesis, master of science in agricultural journalism, Agricultural Journalism Department, University of Wisconsin, Madison. 103 p., Analysis of an unsuccessful commodity promotion campaign.
