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    121. Public and private institutional responses to advocacy attacks: the case of the global cocoa industry and child labour abuse

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    122. Influence of brand equity on milk choice: a choice experiment study

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    123. The blurred line between racism and innocent depictions: an analysis of "Tacos and Tequila"

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    124. The interplay between advertising claims and product categories in food advertising: a scheme congruity perspective

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    125. What people desire, feel conflicted about and try to resist in everyday life

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    126. Agricultural communication students perceptions, knowledge and identified sources of information about agritourism

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    127. Chinese consumer knowledge, perceptions and willingness to pay (WTP) for orange juice products: Any opportunities for the U.S. juice producers?

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    128. The impact of mechanical citrus harvester adoption on Florida orange juice growers

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    129. Spillover effects of TV advertising: the case of carbonated soft drinks

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    130. Television advertising and soda demand

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    131. Market competitiveness and demographic profiles of dairy alternative beverages in the United States: the case of soymilk

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    132. Country of origin advertising and U.S. demand of imported wine: an empirical analysis

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    133. A case study examination of social norms marketing campaign to improve responsible drinking

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    134. A study of small business owners' personal characteristics and the use of marketing information in the food and drink industry: a resource-based perspective

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    137. Building brands with competitive analysis

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    138. Lessons from ICT (Information Communication and Technology) pilot projects in rural Haiti for sustainable economy with four inferred coefficients for the GNH (Gross National Happiness) Index

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    139. American Vineyard

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    140. E-agriculture development in South Africa: opportunities, challenges and prospects

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