7 pages., Online journal article via UI e-subscription. Co-published simultaneously in Mary-Lou Galician (ed.), Handbook of product placement in the mass media: new strategies in marketing theory, practice, trends, and ethics. Best Business Books., Executive director of the Center for Science in the Public Interest responds to questions about trends and public issues related to use of product placements in movies and television.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11621
Notes:
19 pages., Pages 241-258 in Mary-Lou Galician (ed.), Handbook of product placement in the mass media: new strategies in marketing theory, practice, trends, and ethics. Best Business Books, New York.
Print copy available, as well as online access via UI Catalog., Roundtable of contributor's responses to five questions about the setting, ethics, value, and future of "product placement" in movies and other mass media. Includes some respondents' references to inserted agriculture-related products/topics such as foods, drinks, and environment.
Fuller, Frank H. (author), Beghin, John C. (author), Rozelle, Scott (author), and Center for Agricultural and Rural Development, Iowa State University, Ames.
Format:
Journal article
Publication Date:
2004
Published:
China
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22284
Agricultural Economics (Amsterdam, Netherlands), This paper tests for the influence of advertising on the inter-product distribution of consumer demand for non-durable goods and services in the UK, 1963–1996. The long-run demand for seven categories of non-durable products is modelled through an advertising-augmented version of the almost ideal demand system (AIDS), which is incorporated into an error-correction model to allow for short-run dynamic adjustments to long-run equilibrium positions. Model estimates confirm that the restrictions of price homogeneity and symmetry appear to be consistent with the data, yield measures of the various types of demand elasticity that are in general plausible, confirm the strong influence of prices on the allocation of consumer expenditure, but find little evidence to support the hypothesis that advertising has the power to effect marked changes in the inter-product pattern of consumer demand in the UK.
Burton, Michael (author / School of Agriculture & Resource Economics, University of Western Austrailia) and Pearse, Dale (author / School of Agriculture & Resource Economics, University of Western Austrailia)
Format:
Online article
Publication Date:
2002
Published:
Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 128 Document Number: C19120
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 119 Document Number: C13518
Notes:
9 p., APEN (Australasia Pacific Extension Network) 2001 International Conference, Oct3-5, 2001, at University of South queensland, Toowoomba, Queensland, Australia
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 119 Document Number: C13498
Notes:
8 p., APEN (Australasia Pacific Extension Network) 2001 International Conference, Oct3-5, 2001, at University of South queensland, Toowoomba, Queensland, Australia
Hood, Vanessa (author) and Shearer, David (author)
Format:
Conference paper
Publication Date:
2001-10-05
Published:
Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 119 Document Number: C13507
Notes:
3 p., APEN (Australasia Pacific Extension Network) 2001 International Conference, Oct3-5, 2001, at University of South queensland, Toowoomba, Queensland, Australia
24 pages., Online via UI e-subscription, Researchers examined colors and pictures of food and drinks to determine what, if any, impact these aspects have on consumer beliefs regarding important product characteristics. Findings suggested that even when very concrete verbal information is used, graphical representations had a significant and long-term effect on product beliefs and purchase intentions.
